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What Happened to Brand Ambassadors?

Zoominfo

If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). This worked, and it’s easy to see why when 76% of people say they’re more likely to trust content shared by a ‘normal’ person over a brand. That person is called a salesperson.

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How to Use Your Net Promoter Score for Continued Growth

Launch Marketing

Simple yet efficient, a Net Promoter Score (NPS) is a solid baseline test that succinctly conveys customers’ satisfaction levels and indicates how likely you are to benefit from referrals from your customers. This will give you a two-digit Net Promoter Score. What a “Good” Score Looks Like. Starbucks – 77. Amazon – 62.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Blogging Tips: How to Promote and Publicize by Spin Sucks.

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Marketing And The Internet Of Things

Marketing Insider Group

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. We can also market these products and services more successfully because we can personalize marketing messages based on the data collected from each individual. The year 2020 is here, and this prediction has fallen well short of the mark.

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3 keys for better email engagement in Gmail

Martech

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. “Don’t put me in the Promotions tab! Tabs were a radical concept.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Would that person be motivated to read more? Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 7 Mistakes To Avoid In Your Next Webinar Invitation.

Lead Gen 100
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Personalization in 2020 and Beyond: Improving the Customer Experience Through Content

ClearVoice

Personalized content recommendations have been around for some time now. Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? contentmarketing #customerexperience Click To Tweet.