Chris Koch
APRIL 30, 2010
Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). Top 10 Mobile Trends of 2010, Part 1: Design & Development (readwriteweb.com). B2B mobile marketing case studies. It’s a wiki-based tool where salespeople can go to find and share competitive intelligence.
Chris Koch
JANUARY 21, 2011
All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. The social media noise is personal. The characteristic that stands out is that these channels are all more personal than more traditional content. All of the best blogs are personal. Marketers as paparazzi.
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Chris Koch
JANUARY 15, 2010
He wasn’t a marketer, but he had been sent by a marketer, who hadn’t bothered to accompany him or even send an agency PR person for translation and kind supplication. At ITSMA, we’re calling 2010 the year of marketing transformation. So much for hearing about the latest strategic trends affecting CIOs. This guy was a salesman.
Chris Koch
MARCH 4, 2011
This longing for personalization isn’t just heard in the context of thought leadership, however. The number one suggestion for improvement: Focus more specifically on buyers’ particular business segment and needs (which B2B print publications used to be measured on each year in reader surveys). When they do, they win business.
Chris Koch
NOVEMBER 20, 2009
Our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. IT and business buyers are flocking to social media more rapidly than anyone would have imagined even a few years ago.
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