Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    Insight into the social buyer persona is even more important if your targeted segment happens to be one of those adopting social technologies at a fast rate.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.    How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010).   That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    It also fits well with the purpose of crafting buyer personas for your organization.    Here’s how. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   This will require new ways of thinking, new tools, new systems, and much deeper understanding on who is your buyer persona and mapping your buyer’s journey to know the best ways to meet the buyer where they are in their journey.  Every once in a while, you have to admit you just didn’t get it right. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Martech

APRIL 11, 2023

It’s 2010 and I’m working on my passion project, SLentrepreneur Magazine. It’s an online publication dedicated to real-world business in the virtual world of Second Life, managed by my avatar persona, Avarie Parker and a global team of avatars composed of writers, editors, photographers and videographers.

Marketing AI 110

Marketing AI Advertising Agencies Paid Search Agency Lead Ranking 110

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

JANUARY 7, 2015

By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). In 2010, the same group of people sat around in a kitchen, making protein bars by hand until they landed on a recipe they knew would change the industry forever. 5) CLIF Bar.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28