Online business is full of competition. When people visit your blog or website searching for products, they exactly wanted to know what exactly they wanted to do next. Your call to action should provide your visitors with the next step for them to get their required information. It is important to have your call to action statements and call to action forms crystal clear so that you can drive more sales from your online business. Developing Call to Action Statements. Effective call to action statements should be clear, obvious, and provide something that visitor is looking for. MORE >>

In May 2010, FireEye launched a microsite – ModernMalwareExposed.org – aimed at educating prospects and customers about risks associated with malware. The one we conducted in early 2010 with the help of KJR Associates was our first. Did you develop and work from buyer personas as you created content for the site? Yes, KJR Associates broke down the core audience into two key personas: the IT administrator who is the evaluator, influencer, and/or recommender, and the IT executives who are the decision makers. We plan to now conduct them at least annually. MORE >>

We all know there are many different ways to reach our buyer persona with our marketing message. But wait, are you sure you know your buyer persona? Question: Do you know your buyer persona/s? And I have a further question: When was the last time you analyzed you buyer persona/s? Are you still sure you know your buyer persona/s? If you dont know the exact needs and the goals of your target market – your buyer persona/s than you should not think a second to start any marketing yet! If you say yes, thats great. They don't know their direction. MORE >>

The Technorati Study: “ State of the Blogosphere 2010 &# shows Corporate blogs have become a powerful business marketing tool for companies. With the increasing demand of finding new and creative ways to get the attention of future buyers and recent customers, corporate blogs are established as a trust and credibility building way to show expertise and to get in touch with target audience. Companies like IBM use blogging to get seen online. Studies show that 57% of companies who blog get customers through their blogging effort! Blogging companies get up to 97% more Inbound Links. MORE >>

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. Information Overload Although buyers extensively use and rely on vendor information to make purchase decisions, most of todays buyers indicate that they suffer from “Information Overload&# as a result of current "carpet bombing" marketing strategies. Gartner reduces IT Spending Outlook for 2010, but. MORE >>