Remove persona sales
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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes. And, interesting fact – she’s Canadian!

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Most marketers are familiar with the concept of personas by now. How well do you know your target personas? Justify every full-time hire.

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Home is where your brand is: A blueprint to build and maintain your brand

Sprout Social

For us, it was our sales and success teams. At Sprout, we chose to characterize our personality through archetypes and personas. Brand personas are then the unique, fictional embodiment of your brand archetype. When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals.

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Overall, the edtech market is growing rapidly and is expected to continue to grow in the coming years, with online education and B2B sales being particularly strong areas of growth. Venture capitalists (VCs) invested $20.8 Social Media.

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Orchestrators: the second key persona for modern marketing operations leaders

Martech

The resulting grid captures four MOps archetypes or “personas.” As a cross-function business partner and primary contact for IT, compliance, and legal, in addition to the traditional MOps role of achieving marketing/sales alignment. X-Axis: A range of skills from a focus on technology to creativity and arts. conducted by chiefmartec.

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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers? .  What is happening? 

Planning 100
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8 Steps to Success with Manufacturing Marketing

Oktopost

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The role of digital marketing in driving sales and business growth is obvious. More customers means more sales which means more profits. However, non-sales business activities should not be discounted either. .