Remove persona range strategy
article thumbnail

B2B Book Buzz: Content Rules

MLT Creative

I pre-ordered this book in fall 2010 and have since applied some of its advice with raving success. This book breaks down the steps and provides a navigable road map for attaining your content strategy goals. The Easy-Peasy Blog Post Template is a valuable tool to share among any marketing staff. Ann Handley and C.C.

Rules 40
article thumbnail

The Reports You Need to Keep Sales & Marketing Accountable

Hubspot

In fact, organizations with good alignment between sales and marketing teams achieved 20% annual revenue growth in 2010 , according to a study by the Aberdeen Group. If you’re not a HubSpot customer, you can use this Excel template to create and maintain your graph. By contrast, companies with poor alignment saw revenues decline by 4%.

article thumbnail

Tom Pisello: The ROI Guy: The Business Value of Server Virtualization

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. by 2010 [2]. White Papers are Influence Kings, But Need Persona.

ROI 40