persona prospect 
Ambal's Amusings
MAY 12, 2010
We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
AUGUST 17, 2010
After all, that’s how your prospects and customers will find your blog and/or Web site. When developing content, it’s important to build customer personas, and create individual content paths for each of them. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.
Industrial Marketing Today
OCTOBER 2, 2010
They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. WHEN : When on the sales cycle do you expect to engage with your prospects?
Industrial Marketing Today
APRIL 30, 2010
Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Think about new “arrangements&# of content as resource centers for prospects and/or customers.
Industrial Marketing Today
JUNE 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?
Industrial Marketing Today
JULY 9, 2010
They forgot to first set a strategy that carefully targets prospects with relevant messaging. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments.
Expert insights. Personalized for you.
100 
Let's personalize your content