persona vendor 
The Effective Marketer
DECEMBER 8, 2010
What is the hand-off process with sales? Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. Join the LinkedIn group and attend the next event!
The Effective Marketer
AUGUST 30, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.
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Tony Zambito
MAY 1, 2011
Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users. An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them. Related articles.
B2B Marketing Traction
OCTOBER 18, 2010
Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Analyze Customer Touch Points: This is an easy but time-consuming process.
B2B Marketing Traction
OCTOBER 18, 2010
Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Analyze Customer Touch Points: This is an easy but time-consuming process.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
chiefmartech
APRIL 11, 2016
The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. We surface new contacts that match your target persona.
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