Remove persona survey
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Tech Marketers Think Outside the Buyer’s Journey [New Research]

Content Marketing Institute

The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. CMIContent #research Click To Tweet. Therefore, when we see notable shifts in their replies to our annual content marketing survey, we think carefully about what those responses might indicate.

Research 106
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Beyond Buyer Profiling To Buyer Personification

Tony Zambito

Whereby sales organizations, in particular, went through training on how to adapt to the personalities of individuals in the buying process. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish.

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The Traditional Marketing Playbook Is Dead!

Marketing Insider Group

It found that on average customers are ready to speak to a sales person after they have completed 60% of the information gathering required for their purchasing process. I have been stating as often as I can that the customer is now fully in charge of the process. Additionally, the changes in this survey from 2010 to 2011 are profound.

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

  The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.    The annual report is aimed at surveying the changing B2B buyer behavior. Related articles.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Instead create personas of people that buy your solutions or products. Remember the tip from yesterday about surveying and interviewing your customers? Know your prospects pain points.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Survey Your Customers: Never before has surveying been more easy.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Survey Your Customers: Never before has surveying been more easy.

SWOT 100