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Are Buyer Personas Dead?

The ROI Guy

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. Over the past three years the number of stakeholders involved in a typical purchase decision has exploded by 40%.

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

.  The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.    However webinars still ranked fairly low in terms of influence.  Related articles.

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Actual transactions whether purchases or social transactions? The way to do this practically is to borrow a technique from social media and use tagging. What behaviors are we talking about?

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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

Direct mail as lead management automation now makes it easier to use email, direct mail, Webinars, and telesmarketing to displace first sales calls and continue nurturing a dialogue with prospects. « B2B Marketing POSTs by Laura Ramos Says: February 1, 2010 at 4:18 PM [.] tactics Recent Posts Join Me at SocialTech 2010: Oct.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Death of a Salesman?

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Why Mad Men Would Fail at Marketing Today

Hubspot

As discussed in our recent Mad Men webinar , marketing has changed and big brands do advertising differently than they did in the 1960s. Oldschool ads illustrate a particular buying persona—how their ideal customer looks like, what accessories she wears and what she believes. Watch the Webinar.