The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Now, in B2B, we have seen a similar dramatic shift towards prospects taking charge of the buying cycle, using on-line content marketing, resources and tools to drive research, comparisons and purchase decisions.

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The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling.

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LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Manticore Technology wishes you a full-funnel in 2010.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

SEPTEMBER 21, 2010

I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment. I imagine social media will go through the same process of moving from one executed campaign to a thoughtful, consistently measured line item investment.

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Content Standard

MAY 22, 2016

Seventy-seven percent of households purchased their first TV set during the decade. Brands, testing out new advertising methods, also conceptualized and created public personas—the Man in the Hathaway Suit and the Marlboro Man—to connect with audiences through relevance, authenticity, and aspiration.

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Enterprise Management Banner Ads Television marketing Banners 65

Content Standard

MAY 22, 2016

Seventy-seven percent of households purchased their first TV set during the decade. Brands, testing out new advertising methods, also conceptualized and created public personas—the Man in the Hathaway Suit and the Marlboro Man—to connect with audiences through relevance, authenticity, and aspiration.

Enterprise Management 43

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 43

The ROI Guy

NOVEMBER 8, 2006

Moving the task from a highly skilled expensive resource to less expensive resources The direct benefits are often easy to quantify, and as such there is usually little risk in considering 100% of the expected cost avoidance or productivity improvements in the ROI calculation (ROI = net benefits / cost). Latest Research.

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B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

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Outgrow

AUGUST 18, 2022

And we went through an entire process. And it took a while because it was a year-long process that we went through. In an enterprise, there are a lot more resources certainly inside the company that can go to investing in those accounts. And what are some tips for effectively measuring and implementing a new brand?

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Lead Ranking Enterprise Management Work Management Planning 52

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

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The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., White Papers are Influence Kings, But Need Persona.

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Work Management Marketing Management ROI Marketing Automation Services 40

Outgrow

OCTOBER 21, 2019

In layman terms, content marketing is simply the process of creating and distributing quality content to drive profitable customer action. Mint.com used news, tips posts and articles to establish themselves as a resource. Interactive content also helps in differentiating between leads with a high purchasing intent and a low one.

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EveryoneSocial

FEBRUARY 26, 2018

Make no mistake: the more you involve your employees in the process and make clear the benefits to them, the more they will share, the bigger your program will become, and the more sustainable it will be over the long-term. 84% of B2B decision makers begin their buying process with a referral (Source: Sales Benchmark Index ).

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Paid Content Work Management Marketing Management Paid Search Agency 76

Online Marketing Institute

DECEMBER 9, 2009

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs.

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Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

FEBRUARY 14, 2011

As we shift resources from traditional outbound marketing to inbound attraction marketing, how should we (re)organize to support that? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. You decide.

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Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Hubspot

OCTOBER 28, 2019

Imagine discovering a new brand on Instagram and visiting the company’s website to purchase one of their products. Lead to marketing qualified lead (MQL); MQL to sales qualified lead (SQL); customer purchase/closed-won business. Define your buyer personas by channel. Buyer persona information and guidelines.

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Marketing Qualified Leads Planning Lead Ranking Multi-Channel 96

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. Document the process you will use to plan, create, publish, and measure content creation. Publish meaningful and thoughtful content. Listen to them. WordStream 9.

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The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. They do if they are Interactive! So, how do you make whitepapers more effective, more relevant, more ONE-TO-ONE?

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The ROI Guy

NOVEMBER 8, 2006

Even though sales may be good today, if a customer decides to not purchase in the future because of something that damages the relationship with the customer, a market brand issue or a competitive trump, the formula takes this into account by lowering the return on customer. White Papers are Influence Kings, But Need Persona.

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