The Top 10 B2B Digital Marketing Strategies for 2020
Webbiquity
NOVEMBER 5, 2019
These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. A B2B buyer persona should include at a minimum: Job title or role. Create content to address every stage of the buying process. Most B2B buyers don’t make purchases on their first visits. Key concerns /pain points.
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