Orchestrators: the second key persona for modern marketing operations leaders
Martech
JULY 7, 2022
The resulting grid captures four MOps archetypes or “personas.” Integration across systems has been the #1 issu e for marketers since the modern marketing tech stack started exploding in the early 2010’s, but software and solutions providers finally listened. X-Axis: A range of skills from a focus on technology to creativity and arts.
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