The ROI Guy

FEBRUARY 22, 2013

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. The Bottom-Line As Jim Ninivaggi indicates, because value is in the eye of the beholder, B2B Buyer Personas are definitely not dead.

Buyer Personas 40

Buyer Personas Work Management Marketing Management Marketing Proposals 40

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Plan content ideas for buyer personas in this stage. Devise content concepts for buyer personas in the Consideration Stage. Middle of Funnel: Outline what your buyer personas are searching for in the Decision Stage.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Martech

NOVEMBER 7, 2022

Google understood that and offered $10 billion for the company in 2010. They believed Musk’s divisive, controversial persona would make advertisers nervous and they were right. TikTok $46.86 Facebook $30.75 LinkedIn $25.97 Twitter $9.39. Twitter would have been great as an app or a feature for a larger platform. Why did he buy it?

Cost 105

Cost Advertising Channels Advertising Agencies Paid Search Agency 105

Contently

SEPTEMBER 24, 2021

” My “Sarah Lawrence College Class of 2010!!!” LinkedIn launched a feed to become the social network for your weird work persona. It was basically a directory. Group pages were the only way around this because everyone could post on the same “wall.” Narrator: They would not.)

Social Networks 208

Social Networks Social Media Facebook Verticals 208

PureB2B

JULY 14, 2020

The secret sauce is in engaging those in your target persona who have a need/challenge/problem that your solution will solve for. Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. When Alan Cooper originated the concept of (goal-directed) personas for user-centered design in the 1990’s, it coincided with the publishing of The Digital Economy by Don Tapscott.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

DemandBase

MARCH 30, 2020

By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. This quickly grew into broader buys on sites that catered to obvious themes and contexts.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Digilant

OCTOBER 4, 2023

This way of buying and selling ads in an open exchange allowed advertisers to bid on specific consumer personas, such as demographic or device type. However, programmatic digital advertising has grown much beyond the 2010-era. The high bidders’ creative is served, and the page is rendered. And the seed was planted.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    Planning today should include a significant component devoted to understanding your social buyer persona and understanding the implications they may have on your business strategy and structure. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Hubspot

DECEMBER 8, 2010

Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising.

Search Engine Marketing 28

Search Engine Marketing Search Marketing Salesforce.com Buyer Personas 28

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton's Marketing Prediction for 2010. In 2010, organizations will increasingly deploy marketing automation tools. Stephanie Tilton's Marketing Action for 2010.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. Ideally, you want to match your content with the buyer persona and the nurturing/sales stage.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.  Reinvent B2B Sales With Buyer Personas (buyerpersonainsights.com). Use Buyer Personas to Segment by Buying Behavior (buyerpersonainsights.com).

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Valasys

MAY 16, 2019

Founded in 2010, Atomic Reach is a content optimization platform that uses a combination of machine learning and data analytics in order to help marketers create high-quality content that steadily converts and drives more leads. The setup of this integrated solution will take less than 5 minutes. About Atomic Reach.

Marketo 53

Marketo Email Marketing Optimization Paid Search Agency 53

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. All this comes down to constructing your buyer personas – pseudo-realistic representations of your ideal customer (or customers). The 2020 buyer journey is an online journey.

Top of Funnel 137

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 137

Ambal's Amusings

APRIL 19, 2010

We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff's Marketing Prediction for 2010. Patsi Krakoff's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Does your content have a personality?

Personalization 100

Personalization Content Marketo Small Business Marketing 100

Stevens & Tate

AUGUST 10, 2020

Lessons Learned: Buyer Persona Gone Wrong. Creating a buyer persona is essential to effective attraction marketing. In order to perfect your approach in buyer persona launch , here are some common mistakes to avoid. Instagram is an online mobile social networking service, launched in October 2010.

Trends 63

Trends Spyware Work Management Paid Search Agency 63

Tony Zambito

AUGUST 16, 2010

Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? Will we see a significant shift in our definition of the buyer persona to the digital buyer persona?

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Ambal's Amusings

FEBRUARY 17, 2010

Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. We asked Michele Linn "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michele Linn's Marketing Action for 2010.

Content 100

Content Buyer Personas Marketo Consulting 100

Sprout Social

JUNE 14, 2022

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. While Gen Z is beginning to break away from that trope, younger creators are still highly conscious of their digital persona. Maybe we shouldn’t be surprised.

Demographics 98

Demographics Class Social Media Trust Marketing 98

Ambal's Amusings

MAY 17, 2010

We asked Ardath Albee "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Ardath Albee's Marketing Prediction for 2010. In 2010, more B2B marketers will implement true nurturing programs to improve upon the limited results possible with short-term campaigns.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Ambal's Amusings

APRIL 12, 2010

We asked Jonathan Kranz "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jonathan Kranz's Marketing Prediction for 2010. Jonathan Kranz's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Blog Kranzcom Twitter jonkranz.

Marketing & Strategy 100

Marketing & Strategy Advertising Agencies Content Fulfillment 100

Tony Zambito

MAY 16, 2010

  In a B2C market, understanding persona goals and aligning strategies to help consumers accomplish their goals determines how a product or service is positioned.    Developing internal competency in this area appears to be an important mandate for organizations in 2010 and over the next couple of years. 

Buyer Personas 100

Buyer Personas Demand Generation Agencies Social Media Correlation 100

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Share: Read more from Content Marketing Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 2 Comments Post a comment Ryan Beale Jun 3 2010 Hey Michael, Once again, nice tips here. Know your prospects pain points. Know them all.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

The Effective Marketer

AUGUST 30, 2010

The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

SEPTEMBER 14, 2010

Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. The way to do this practically is to borrow a technique from social media and use tagging. Pick a set of psychographic properties that are predictive of future customer value.

Social Media 123

Social Media Work Management Marketing Management Media 123

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Tony Zambito

MAY 5, 2010

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.  In parallel to the digital marketing makeover is the digital buyer persona makeover.  Image by HubSpot via Flickr.     History does have that uncanny way of repeating itself. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100

Anyword

DECEMBER 20, 2023

This means that instead of a vague descriptor, Anyword will produce content that matches your stored description: “Founded in 2010, [Company Name] has been at the forefront of AI-driven solutions, dedicated to innovating and reshaping the technological landscape.”

Tips 40

Tips Lead Ranking Rules Content 40

Hubspot

DECEMBER 12, 2018

Your business plan should convey your company's mission, your product, a plan for how you'll stand out from competitors, your financial projections, your company's short and long-term goals, your buyer persona, and your market fit. To create a business plan, take a look at our business template. The Company and Management.

Examples 99

Examples Work Management Buyer Personas Planning 99

Content Marketing Institute

MARCH 14, 2018

Since CMI began conducting annual content marketing research in 2010, technology marketers have reported more use of content marketing as well as the highest levels of content marketing effectiveness or success. Solid buyer personas certainly play a role. thus, we consider tech marketers “early adopters.”.

Research 103

Research Budget Programs Account Based Marketing Paid Search Agency 103

Everything Technology Marketing

OCTOBER 18, 2010

Especially the top-3 challenges have grown significantly from 2009 to 2010: 1) Generating high-quality leads (from 69% in 2009 to 78% today) - Today's B2B marketers are tackling this issue with processes and technologies such as marketing automation and lead scoring in an attempt to only deliver qualified, truly sales ready leads.

B2B Marketing 100

B2B Marketing High Quality Lead B2B Lead Scoring 100

Tony Zambito

MAY 5, 2011

.  It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.    A key to aligning with today’s B2B buyers is to learn as much as you can about the buyer journey that is unique to your segments, marketplaces, and buyer personas. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

KoMarketing Associates

JUNE 16, 2014

Developing buyer personas is a critical piece of this process. Personas allow you to uncover information beyond the basics, including role in organization, third-party influences, and more. Relevance to World Cup: Who could forget the haunting noise of the vuvuzelas from the 2010 World Cup in South Africa?

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Industrial Marketing Today

JUNE 19, 2010

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60