Tony Zambito

APRIL 12, 2010

.  These new discoveries as well as degrees of uncertainties has created a third monumental evolution in the use of persona development to inform strategies on the design of products and services, customer conversation, marketing, and business models that foster engagement with customers. 

Buyer Personas 100

Buyer Personas Business Social Media Lead Ranking 100

Tony Zambito

MARCH 16, 2010

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series. Below it is printed for your convenience: Buyer Persona Strategy Playbooks Introduced by Goal Centric. Goal Centric introduces revolutionary strategy, marketing, and sales playbooks based on buyer insights and buyer personas.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

Webbiquity

FEBRUARY 14, 2011

Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. mass adoption of social media, but no clear way to measure ROI from it) in this predictive post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Sprout Social

JULY 28, 2021

At Sprout, we chose to characterize our personality through archetypes and personas. Brand personas are then the unique, fictional embodiment of your brand archetype. When we launched in 2010, our audience of decision makers were primarily mid-career social media professionals. It is for us, and it can be for you too.

Brand Identity 123

Brand Identity Branding Ad Building Work Management 123

The ROI Guy

FEBRUARY 22, 2013

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. The Bottom-Line As Jim Ninivaggi indicates, because value is in the eye of the beholder, B2B Buyer Personas are definitely not dead.

Buyer Personas 40

Buyer Personas Work Management Marketing Management Marketing Proposals 40

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. WPO was and is about being found everywhere online where your prospects are looking for what you offer.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Plan content ideas for buyer personas in this stage. Devise content concepts for buyer personas in the Consideration Stage. Middle of Funnel: Outline what your buyer personas are searching for in the Decision Stage.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Martech

NOVEMBER 7, 2022

Google understood that and offered $10 billion for the company in 2010. They believed Musk’s divisive, controversial persona would make advertisers nervous and they were right. TikTok $46.86 Facebook $30.75 LinkedIn $25.97 Twitter $9.39. Twitter would have been great as an app or a feature for a larger platform. Why did he buy it?

Cost 101

Cost Advertising Channels Advertising Agencies Paid Search Agency 101

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Contently

SEPTEMBER 24, 2021

” My “Sarah Lawrence College Class of 2010!!!” LinkedIn launched a feed to become the social network for your weird work persona. It was basically a directory. Group pages were the only way around this because everyone could post on the same “wall.” Narrator: They would not.)

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Tony Zambito

OCTOBER 18, 2015

As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish. When Alan Cooper originated the concept of (goal-directed) personas for user-centered design in the 1990’s, it coincided with the publishing of The Digital Economy by Don Tapscott.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And the hot topics this month are pretty interesting as well - see at the bottom. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

PureB2B

JULY 14, 2020

The secret sauce is in engaging those in your target persona who have a need/challenge/problem that your solution will solve for. Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. Tough crowd).

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The secret sauce is in engaging those I your target persona who have a need/challenge/problem that your solution will solve for. Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Webbiquity

NOVEMBER 5, 2019

These details help build a buyer persona, allowing marketers to fine-tune the delivery of content. A B2B buyer persona should include at a minimum: Job title or role. Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. Typical company size and industry.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

DemandBase

MARCH 30, 2020

By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. This quickly grew into broader buys on sites that catered to obvious themes and contexts.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    Planning today should include a significant component devoted to understanding your social buyer persona and understanding the implications they may have on your business strategy and structure. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Digilant

OCTOBER 4, 2023

This way of buying and selling ads in an open exchange allowed advertisers to bid on specific consumer personas, such as demographic or device type. However, programmatic digital advertising has grown much beyond the 2010-era. The high bidders’ creative is served, and the page is rendered. And the seed was planted.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Hubspot

DECEMBER 8, 2010

Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 , Salesforce.com's user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising.

Search Engine Marketing 28

Search Engine Marketing Search Marketing Salesforce.com Buyer Personas 28

Ambal's Amusings

MAY 12, 2010

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton's Marketing Prediction for 2010. In 2010, organizations will increasingly deploy marketing automation tools. Stephanie Tilton's Marketing Action for 2010.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

ClearVoice

JULY 8, 2021

Growth Hacking is one that was coined back in 2010 by Sean Ellis and continues strong to this day. You can interview current customers, check your social media stats for engagement, and see if your followers match the personas you have created. You can then adjust your personas as needed.

Thought Leadership 102

Thought Leadership Planning Paid Search Agency Custom Publishing 102

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. Ideally, you want to match your content with the buyer persona and the nurturing/sales stage.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

nDash

AUGUST 11, 2022

Born in the digital era between 1996 and 2010, Gen Zers are smarter and more in tune with technology and have a great desire to transform the world. Know Your Personas. The answer is knowing your persona. If you haven’t started thinking about this younger generation, now is the perfect time to start. Who Is Gen Z?

Content 52

Content Internet Marketing Communities Social Media 52

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.  Reinvent B2B Sales With Buyer Personas (buyerpersonainsights.com). Use Buyer Personas to Segment by Buying Behavior (buyerpersonainsights.com).

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Stevens & Tate

AUGUST 10, 2020

Lessons Learned: Buyer Persona Gone Wrong. Creating a buyer persona is essential to effective attraction marketing. In order to perfect your approach in buyer persona launch , here are some common mistakes to avoid. Instagram is an online mobile social networking service, launched in October 2010.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Ambal's Amusings

APRIL 19, 2010

We asked Patsi Krakoff "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Patsi Krakoff's Marketing Prediction for 2010. Patsi Krakoff's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions. Does your content have a personality?

Personalization 100

Personalization Content Marketo Small Business Marketing 100

Contently

MAY 23, 2019

A lighthearted, oddball persona plays well, the less punctuation the better. According to Country Time’s marketing team, the campaign drove the most engagement the brand had seen since joining Twitter in December 2010. Despite its reputation as a snipe-fest, Twitter also ends itself extremely well to humor.

Twitter 131

Twitter Cross-Selling Paid Search Agency Social Media 131

Ambal's Amusings

FEBRUARY 17, 2010

Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. We asked Michele Linn "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Michele Linn's Marketing Action for 2010.

Content 100

Content Buyer Personas Marketo Consulting 100

Valasys

MAY 16, 2019

Founded in 2010, Atomic Reach is a content optimization platform that uses a combination of machine learning and data analytics in order to help marketers create high-quality content that steadily converts and drives more leads. The setup of this integrated solution will take less than 5 minutes. About Atomic Reach.

Marketo 53

Marketo Email Marketing Optimization Paid Search Agency 53

Ambal's Amusings

MAY 17, 2010

We asked Ardath Albee "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Ardath Albee's Marketing Prediction for 2010. In 2010, more B2B marketers will implement true nurturing programs to improve upon the limited results possible with short-term campaigns.

Emarketing 100

Emarketing Buying Cycle B2B Sales Marketo 100

Oktopost

MARCH 2, 2020

When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. All this comes down to constructing your buyer personas – pseudo-realistic representations of your ideal customer (or customers). The 2020 buyer journey is an online journey.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136