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How I Discovered My Career Passion as a Sales Ops Leader

Salesforce Marketing Cloud

That move led me to become a director of sales operations — a dream role for me! That move led me to become a director of sales operations — a dream role for me! The first time someone offered me a job in sales operations, I wasn’t sure what the role entailed. Trailhead Trail: Transform Your Business with Sales Operations.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. They know your audience.

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B2B Marketing: Playbook for sales and marketing alignment

markempa

How does Sales perceive the leads Marketing produces? The second thing I would say is, "When is the last time you've talked with your sales team?”. The second thing I would say is, "When is the last time you've talked with your sales team?”. You'll learn from you peers during this session. They complain about lead volume.

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Building a social selling program: Recruiting employee advocates

Seismic

By late 2010, most of our financial advisors were active on Facebook (probably posting what they ate for breakfast or where they were having drinks at that very moment), so the idea of using social media wasn’t unfamiliar to our financial advisors. In my 12+ years at Guardian Life, one of the largest life insurance companies in the U.S.,

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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales. The risk of a recession in the U.S.

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Seismic Shift ’23: Day One Highlights

Seismic

This is indicative of how much things have changed for Seismic and the entire enablement space since the company was founded in 2010. They were also joined by our customers and partners at Zendesk, Zoom, Five9, Michelin, IBM, and Microsoft before author and workplace culture expert Shola Richards took the stage.