Social media isn’t enough. We need a marketing transformation.
Chris Koch
JANUARY 15, 2010
But a white paper isn’t just content; it is data. At ITSMA, we’re calling 2010 the year of marketing transformation. When she saw the trend in the numbers that we prepare our annual budget study, my colleague Julie Schwartz asked an important question: “Do we want to spend another year doing more with less?
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