How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project? Jonathan Kantor is 14-year white paper marketing veteran. writer must obtain as many details about that target reader in order to develop a truly exceptional and highly effective paper. White Papers. MORE >>

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. He is also the author of the White Paper Pundit blog. White Paper FAQs. MORE >>

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" " We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" He is also the author of the White Paper Pundit blog. MORE >>

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio. came across an interesting example of video white paper sponsored by IBM. MORE >>

If so, have you written your own case study? And many have produced case studies, white papers, and other resources about the implementations, the value gained, and the lessons learned. Case Studies Content Marketing Sales Materials case studies IT stories white papersDoes your company produce a product that it uses internally? Some of the largest technology companies are certainly users of their own products. The idea behind this content: Sharing realistic experience and advice that can be beneficial to customers. MORE >>