2010 Paper Sales Cycle Studies White Paper 
The ROI Guy
JANUARY 25, 2011
When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.
Ambal's Amusings
JANUARY 31, 2011
I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.
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Industrial Marketing Today
MAY 5, 2010
That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. A white paper would fit the bill nicely here. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you.
Ambal's Amusings
MAY 12, 2010
We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers.
Ambal's Amusings
JANUARY 7, 2010
We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.
Industrial Marketing Today
MAY 7, 2010
Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each.
Industrial Marketing Today
OCTOBER 2, 2010
WHEN : When on the sales cycle do you expect to engage with your prospects? Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Share your ideas here.
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