markempa

JUNE 14, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Ranking Lead Scoring 120

Industrial Marketing Today

JANUARY 10, 2011

Videos (48%) are the preferred content format over other digital tactics (podcasts, virtual conferences and e-books) by a wide margin. You can download the full report, “ B2B Content Marketing 2010: Manufacturing Report” from here. In-person events: 71% effectiveness (64% usage). eNewsletters: 63% effectiveness (57% usage).

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Online Marketing Institute

NOVEMBER 4, 2010

People said they couldn’t remember downloading the white paper.” When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. Bookmark the permalink.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

OCTOBER 11, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So everyone cant be one. So everyone cant be one.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Online Marketing Institute

NOVEMBER 28, 2012

White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Study: B-to-B Marketers Lagging With Social Media. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. MediaNext 2012. E-Media Summit -->. 2008 FOLIO Award Winners.

B to B 40

B to B Paid Content Social Media CMS Development 40

markempa

AUGUST 10, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

The ROI Guy

SEPTEMBER 3, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. Analyst case studies and validation, and peer social network recommendations are key to early engagement success.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

NOVEMBER 10, 2010

Lack of content Having an abundance of e-books, white papers, webinars, podcasts, video, etc. Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. blog comments powered by Disqus How-To Samples Case Studies Blog Archives Sign Up!

Paid Search Agency 40

Paid Search Agency Marketing Websites Companies B2B 40

Online Marketing Institute

NOVEMBER 7, 2010

Comment by Brian Heys — July 22, 2010 @ 4:47 pm Leave a comment   About This Site: Business Blog Consulting is a site devoted to demonstrating how effective weblogs can be for communicating with customers and marketing to new customer prospects.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JULY 31, 2012

White Papers. 2010 Eddie and Ozzie Awards Call for Entries OPEN! Paper Merchants. Case Studies in Custom Content. M&A and Finance. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. Follow the golden triangle – several tracking research studies have shown that site visitors tend to track through content in a rough F-shaped pattern (see Jakob Nielsen’s eyetracking study ).

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay: Here we are with episode number ocho, or numero ocho, if you will, of Social Pros podcast.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Jay: Here we are with episode number ocho, or numero ocho, if you will, of Social Pros podcast.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

markempa

MARCH 2, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Content Marketing Institute

MARCH 28, 2018

Be clear about what you want to study – and why. personal interviews, focus groups) or perhaps a quantitative study (e.g., A word of caution: Your report’s text and visual presentation – as well as the way the written methodology is crafted – affect how your study is perceived in the market. E-books/white papers.

Research 98

Research Budget Programs Work Management Marketing Management 98

markempa

AUGUST 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! According to studies, the single biggest challenge for contemporary B2B marketers is effective lead generation.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The ROI Guy

JUNE 29, 2011

Overall, buyers continue to prefer documents such as research briefs, white papers and blog posts as the most important form of content along each stage in the buyer’s journey. The best podcasts, videos and webcasts deliver content focused on a facilitating a specific step in the buyer’s journey.

Peer-to-peer 40

Peer-to-peer Webcast Buying Cycle B2B 40

Full Circle Insights

NOVEMBER 25, 2020

White Papers. Case Studies. AppDynamics Case Study. DiscoverOrg Case Study. Fuze Case Study. Highspot Case Study. Hired Case Study. Jobvite Case Study. Vidyard Case Study. Where do Podcasts and Webinars Fit Within the Marketing Funnel? Additional Resources. Infographics.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Full Circle Insights

NOVEMBER 25, 2020

A friend of mine studying engineering introduced me to an IBM 3081 mainframe application called Script which was an amazing experience. My papers looked great coming off an awesome laser printer. In 2010, I got that chance when I started Full Circle Insights with three friends who were also passionate about marketing analytics.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Webbiquity

NOVEMBER 12, 2013

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. Another study puts the figure above at 95%; that sounds more like it.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Another opportunity being squandered: More than 90% of B2B marketers consider webinars/webcasts, e-books, white papers, and published articles to be either “very” or “somewhat” effective in achieving SEO and marketing objectives. Another study puts the figure above at 95%; that sounds more like it.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. ” At least something is bipartisan.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100