B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
Online Marketing Institute
DECEMBER 9, 2009
While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs.
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