Interview with Mark Schaefer
Onalytica B2B
DECEMBER 11, 2017
In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. This is going to have to change. Another theme is the need for a more human approach to marketing.
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