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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

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The factors Forrester recommends B2B marketers focus on are: Business audience reach Business context reach Cross-channel capabilities B2B performance reporting Product vision Execution roadmap Market approach Commercial model Innovation roadmap Delivery model. Dear Forrester, It’s not 2010. Dear Forrester: what gives?

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What Happened to Brand Ambassadors?

Zoominfo

When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. She was being sold to. This is what brand ambassadorship looks like in the 21st century.

Branding 246
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The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

While every business enterprise exists to fill a need, organizations differ in their secondary mission. Tech Dump and Tech Discounts are linked organizations that serve all of those purposes. Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. The Product.

Barriers 238
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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. In the year ahead, we see social marketing maturing to the point where a majority of organizations will be in transition from the trial phase to the strategic phase of the learning curve.&#. The lessons? Share this on Mixx. Tweet This!

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B2B Marketing Events 2010

LeadSloth

I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. Some featured events: Silverpop B2B Marketing University. Sales & Marketing 2.0

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Social Media is not like the dotcom rush to build a website and have a group of long haired people running it in a corner of your organization. Social is a process that has the power to transform your entire organization.

BtoB 100
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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. Even the major marketing suite vendors, who initially argued a separate (“persistent”) database wasn’t necessary, eventually discarded that position and introduced products that matched our criteria.