markempa
AUGUST 11, 2005
« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.
Industrial Marketing Today
NOVEMBER 16, 2009
Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? An irresistible incentive has to be specific.
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markempa
AUGUST 17, 2007
A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.
Marketing Insider Group
DECEMBER 1, 2010
Opt-outs increased and our brand image suffered — all because we were spamming our customers. Rose Dec 1 2010 Lots of good points here, Michael. The “we need a white paper now&# or “let’s pull together a XX&# directives tend to be reactive instead of proactive in many B2B marketing environments.
Content Standard
SEPTEMBER 12, 2018
The term “vanity metrics” appeared in marketers’ vocabulary around 2010 , when teams realized web traffic, social media followers, and likes didn’t always affect revenue. Despite the many measurement tools available today, assessing both consumer needs and key performance indicators is still a huge challenge.
Hinge Marketing
DECEMBER 29, 2015
If you tried a MAP pre-2010, you might have a bad taste in your mouth because the systems were clunky and hard to use then. Some automation tools like InfusionSoft can automatically send a piece of direct mail as a postcard, white paper, invitation, or a “handwritten” note and brownies with Send Out Cards.
B2B Digital Marketer
OCTOBER 5, 2020
B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. and Social Selling Rules! Timestamps/Outline. Timestamps/Outline.
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