The B2B marketing ironies of our time
Biznology
MARCH 23, 2018
Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. In the article , I made the case that email marketing policies in B2B should be more flexible than those in consumer, when it comes to strict use of opt-in. When the common wisdom is one thing, but the reality is another. But hold on.
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