Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Convince & Convert

MAY 11, 2010

I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters. Answer Man Once you’ve identified your top six questions, answer them. Not in a “here’s our FAQ&# way, but in a vigorous, social media way.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Marketing Insider Group

OCTOBER 5, 2010

You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. You can review both How To Align Marketing With Sales and Marketing Leads: Quality Vs. Quantity for more detail on the emerging need for marketing to drive real sales and to quantify efforts. Then ran marketing for 2 firms.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

chiefmartech

NOVEMBER 18, 2019

Beyond tech and process comes people, and our council had some clear opinions on this. Sales, support, marketing, customer success, and digital teams will each apply different nomenclatures to similar concepts, so the omnichannel generalist also needs to bridge semantic gaps. Thanks, Tony.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Verticals 94

Marketing Insider Group

AUGUST 12, 2010

The debate often goes like this: Sales wants more leads. Sales complains that the quality stinks. Sales says they want better leads. As the end of the fiscal period comes to a close and the pressure to hit the sales goals becomes tangible, the debate begins. Help sales fill their pipeline funnels.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. at the end of 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Marketing Insider Group

JUNE 2, 2010

The days of sending a list of contacts to sales is over. The days of sending a list of contacts to sales is over. To sales, they are a waste of time. In the next post , I will list the actions you can take today to deliver targeted leads to sales. Some creative marketers call these lists suspects.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Savanta

SEPTEMBER 25, 2011

The survey – conducted in August 2011 and based on the opinions of 137 B2B agencies and marketers – shows that despite strong headwinds, the last 12 months have been rather rosy for most. Gross income reported by the top 40 agencies in 2010 is, on average, up by 18%. Now deficit reduction measures are biting and bond markets shaking.

Marketing Report 120

Marketing Report B2B Marketing Paid Search Agency Advertising Agencies 120

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. e-commerce sales are expected to. What’s more, the Hispanic sector is the fastest-growing ethnic segment in the U.S.,

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Adobe Experience Cloud Blog

OCTOBER 27, 2010

The ultimate objective of marketing is to increase revenue performance , and one key way to achieve this is to optimize the entire sales funnel. In his presentation, he covers a five-step process to optimize lead management, get marketing and sales alignment , and make the most of your entire sales funnel.

Top of Funnel 48

Top of Funnel Optimization Lead Ranking Lead Scoring 48

Customer Experience Matrix

APRIL 20, 2010

Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale. Most of my interactions are with marketers, so it was interesting to see the opinions of 136 salespeople reported in a recent survey from data vendor OneSource.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

ANNUITAS

JANUARY 10, 2011

As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. 2011 will be another in a series of transition years where companies are now looking at optimizing the last bastion of un-optimized systems and processes –– the sales and marketing departments. In your opinion, why is that?

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Marketing Insider Group

AUGUST 20, 2013

Brian Solis’ Future of Business : Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Gen Y-ers believe that other consumer care more about their shopping experiences than companies do – that’s why they share their opinions online. Peer recommendations drive sales.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

The ROI Guy

JUNE 16, 2009

As we track the pundits opinions on IT spending levels and trends, and come to our own conclusions from our research and engagements, we have been preaching for some time how the current downturn has been steep, but that we believe the downturn won't last long, and the recovery will be strong.

Forrester 40

Forrester Advertising Agencies Opinions Paid Search Agency 40

ConvertKit

DECEMBER 8, 2021

Here are some popular jobs VAs help creators with: Email marketing : Consider enlisting the help of a VA to write email newsletters , nurture sales leads, schedule your newsletter, or draft up new email sequences. Julienne started freelancing in 2010 for nonprofits and political campaigns in communications and development.

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Convince & Convert

FEBRUARY 5, 2010

A little too sterile, in my opinion. Just my opinion though… -Ralph [link] iFroggy Hey Jay, I voted for number 2, but I changed my mind. In my opinion, the more color the better! And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?), Hope that helps.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Besides, helping its B2B clients master the overall art of sales enablement, Valasys Media also has a highly resilient & consistent content strategy.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 20, 2005

« Asking for referrals does more than generate leads | Main | Lead generation ROI depends on a good handoff » Lead Generation via Industry Experts Proactively building relationships with industry experts is a powerful way to generate sales leads and positive word of mouth (WOM). Would you be interested in exploring this further?"

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Industrial Marketing Today

JUNE 15, 2010

My opinion is somewhat biased because I am an industrial and B2B marketing consultant. Copyright © 2010 Tiecas, Inc. I am referring to updating, maintaining and sometimes marketing their industrial websites. Is that a good thing? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Convince & Convert

APRIL 28, 2010

Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. Over 90% of sales were from those referrals. link] [link] Patrick Tucker RT @jaybaer: The "influentials" of tomorrow–people who post too much opinion today. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Industrial Marketing Today

FEBRUARY 7, 2011

Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. Here are four EPC companies that I looked at and their sales figures: Jacobs Engineering Group Inc. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

Yet, these EPC companies are extremely successful in how they are marketing themselves to generate sales and grow their revenues. Here are four EPC companies that I looked at and their sales figures: Jacobs Engineering Group Inc. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Convince & Convert

AUGUST 10, 2010

RK : Measuring social media’s direct impact on sales. Connecting the influence factor with the direct sales is impressive if possible. It will be a great year ahead to see how social media analytics can directly measure and drive sales. Those are just my personal opinions. It’s in our DNA. Raj [link] esta h.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JUNE 24, 2010

is Crucial to your Content Marketing Strategy 6 Lessons Learned From the Demise of MySpace Driving Sales with Relevancy and Utility [link] Innovate AZ 3 Ways Infomercials Can Inspire Your Social Media: I know, I know. So in my opinion it is more the live experience which will help to sell and share. But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it!

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. There is no doubt that content curation is here to stay. Maybe it’s my M.A.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

markempa

JUNE 23, 2005

They are "opinion molders." Resellers dont want cookie cutter sales lead programs. I recently sat through a conference call/web based sales pitch by AngelVision for creating a flash presentation to promote one of my companies. They are "opinion molders." But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Industrial Marketing Today

MAY 21, 2010

Encourage your visitors to voice their opinions by leaving their comments. 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points! Take it easy, Jim Achinta Mitra May 24, 2010 at 8:22 am Hi Jim, Great to see you here and thanks for leaving your thoughtful comments.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

ViewPoint

SEPTEMBER 20, 2012

Bob has three decades of experience in sales, technical support, consulting, research, and online community development. Sales Quotas & Optimistic Expectations for Quicker Economic Recovery. The Role of Revenue Performance Management in Marketing and Sales Alignment. My guest today is Bob Thompson.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Convince & Convert

JUNE 22, 2010

Most B2B companies have fewer customers, so the opinions of each are magnified. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. This makes no sense. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 3, 2010

Make Social Portable Facebook’s true genius isn’t Facebook.com, it’s Facebook Connect, allowing consumers to import their friends and their friends’ opinions onto hundreds of thousands of other Web sites. We are approaching 7 figures in sales already this year and making great strides. Excellent post.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Content Standard

SEPTEMBER 17, 2015

The “Smell Like a Man, Man” campaign in 2010 won the brand a 2010 Cannes Lions Film Grand Prix and an Emmy nomination for Outstanding Commercial. It also raised sales 55 percent in the three months following its debut, according to Nielson. Might this deodorant affirm me as a man? Speculation Swirls.

Personalization 40

Personalization Content Marketing Content Microsite 40

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. First: your analysis would have been better had you added the caveat that your list is strictly your opinion and not a formal methodology that allowed a true apples to apples comparison.

Social Media 155

Social Media Media Paid Content Work Management 155