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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

Using personas enable you to optimize your content development and may improve email marketing open rates, increase the effectiveness of landing pages, and provide many additional marketing benefits. Include a section for white papers, case studies, and videos. White papers. Define Your Value. Case studies.

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Inbound Marketers & Growth Hackers: A B2B Enterprise Needs Both

Valasys

Origin of Growth Hacking: The term “Growth Hacking” was coined in the year 2010 by Sean Ellis, the former Marketer for Dropbox, Eventbrite, & LogMeIn, who used it in one of his blog posts. Ideally, email marketing technics need to be split tested every single week & there needs to be open-ended testing.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise.