Remove online
article thumbnail

How to Craft White Papers that Generate Quality Business Leads?

Ambal's Amusings

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. Live online event that you can attend from your home or office.

Paper 100
article thumbnail

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Last year alone, CPG online sales in the U.S. That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. totaled $58.6

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Best FREE White Papers of 2010

Online Marketing Institute

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? as outlined in my new book: “Crafting White Paper 2.0?. as outlined in my new book: “Crafting White Paper 2.0?.

Paper 40
article thumbnail

ClickInsights: What is your favorite white paper? Why do you like it?

Ambal's Amusings

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100
article thumbnail

B2B Lead Generation Blog: Using White Papers for Lead Generation

markempa

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

article thumbnail

B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120
article thumbnail

ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100