31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Display a feed of brand-related comments from a variety of social networks on your website? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Flowtown.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. Social Media Tools.
8 (of the) Best Web Analytics Guides of 2010
FEBRUARY 4, 2011
One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Google Analytics Enhanced with SEO Site Tools by Wisdom IT Solutions.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Should social media be under the overall purvue of marketing or PR?
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally). You've shared a slew of new tools I'm gonna check out.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. The State of the Blogosphere 2010 by Brian Solis.
Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]
Blue Focus Marketing
MAY 14, 2012
As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts , according to the 2012 AT&T Small Business Technology Poll.
26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
JULY 1, 2014
Google Webmaster Videos present a great opportunity to validate perspective on why B2B marketers should be focused on acquiring high quality, relevant links, focusing on appropriate target audiences, and understanding why certain tactics can be considered “questionable” I wanted to share some of the most appropriate findings for B2B marketers that I discovered in this blog post.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.
Best Content Marketing Guides, Tips and Tactics of 2010
FEBRUARY 2, 2011
That’s the case because, in an increasingly competitive and noisy market, buyers care not so much about what you sell as about what you know , and what you are passionate about. Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. by Savvy B2B Marketing. Digg this!
10 Ways to Use Facebook as a List Building Tool
Writing on the Web
DECEMBER 3, 2010
Facebook can be a powerful list building tool if you know how to use it properly as such. Here are ten ways you can use FB to build your email list and increase your online business income. You can do this automatically by using one of several tools such as ping.fm or networked blogs. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Blog this on Blogger.
10 Steps to Effective Online Marketing For Small Businesses
JULY 29, 2010
The following is a guest post by Peter Rastello, the founder of Inbound Market Link , an Inbound Marketing agency specializing in helping small and medium, B2B and B2C businesses to succeed on the internet. If you are a marketing professional in charge of your small/medium sized business’ (SMB) Search Engine Optimization (SEO) and Inbound marketing, you are not alone.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Should Investor Relations Teams Use Twitter? - B2B Voices , September 1, 2010 Image via CrunchBase. Promote it on your website. uberVU.
New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
NOVEMBER 19, 2012
As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded. Every discipline within marketing and PR has its own tools, among them: Content development: CMS tools (WordPress, Joomla, HubSpot, 100s of others), Adobe CS, tools for creating infographics , etc.
How to Optimize Your Website for Sales Prospects
Sales Prospecting Perspectives
SEPTEMBER 25, 2013
Sales Prospecting Perspectives is pleased to bring you a guest post from Damian Davila, Content Marketing Consultant at idaconcpts.com. An online presence is essential in today’s competitive sales environment. From real estate to accounting to marketing, businesses are finding out that more and more sales leads are coming from the Internet. First, a website is an experience.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Sometimes it’s essential to step back from everyday marketing tactics to ask the bigger questions: not just “ how do we get more people to `like’ us on Facebook? or “what apps should we be adding to our Facebook page? but: why do we even have a corporate Facebook page? What are our key objectives for social media marketing? by Marketing Interactions.
7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
Writing on the Web
OCTOBER 21, 2010
The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. That doesn’t include marketing, advertising, etc.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
Best of B2B Marketing. March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing! If B2B marketers do nothing else, they should follow these 9 rules.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. It’s also frequently written about in popular blogs and online publications, though strangely almost no one uses the term.
NOVEMBER 18, 2015
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Which social networking site is used by 92% of senior marketing executives? Content Marketing.
B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.
JUNE 10, 2010
The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. The discussion should not be about the technologies or the tools. Michael has been working in marketing and sales for over 16 years in various roles serving a diverse group of industries. Are they still unconvinced?
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. It’s just like e-mail marketing: Don’t be a blaster. Learn more.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Book Market Surges to $1 Billion [R. thanks!
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3G Mobile Internet Comes to Mount Everest October 28, 2010 Ben Parr View Comments What the Future Holds for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Why are so many B2B marketers using social media, though? Learn more.
Real-time Social Media Monitoring with Social Mention
NOVEMBER 3, 2010
The Top Keywords, Top Users and Top Hashtag reports give you to more data that in visible on the Social Mention website. Social Mention is a free social media monitoring tool. Keeping up on what’s being said about a company or brand can be difficult with so many different channels. lack of response when there’s a problem can be more harmful than the problem. Conclusion.
2011 Social Media Forecast: Digging deeper
grow - Practical Marketing Solutions
DECEMBER 28, 2010
Let’s dig a little deeper on some of the market forces that may be less obvious but perhaps no less important … Apps gone mad. This is the new front-line of online marketing. Think how large the market is for SEO gurus. But unlike keywords and content which can be liberally sprinkled through a website, there is no shortcut for social validation.
12 of the Best WordPress Guides, Hacks and Plugins of 2010
FEBRUARY 10, 2011
31 Websites Where To Find Free HQ WordPress Themes by W3Mag. An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. How I Create and Manage A WordPress Website by Graywolf’s SEO Blog. WordPress Themes and Plugins.
B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
DECEMBER 9, 2009
Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Search marketing should be a top priority for organizations in any industry. B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs.
The Top 3 Priorities for 2010 Marketing Budgets
NOVEMBER 2, 2009
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Conversations Re: Sales | Marketing | Social Media | Etc.
Executive Summary: A CEO's Guide to Online Marketing
JULY 13, 2010
Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Because of this, we have condensed the important elements of online marketing into a brief executive summary. SEO has two main parts.
SEO success for your blog in 10 easy steps
grow - Practical Marketing Solutions
DECEMBER 15, 2010
sitewide keyword strategy helps you determine the emphasis of your blog. If you’re a social media blogger, you’ll have a certain set of high-level themes you discuss and use like: social media marketing, social media for business, and so on. If you run out of ideas, try Google autocomplete, the Wonder Wheel, or the Google Keyword Tool. Here we go: 1) Site-wide keyword strategy.
6 Ideas to Get Your B2B Social Media Plans Started
Social Media B2B
NOVEMBER 4, 2010
Your B2B company’s online marketing strategy needs to incorporate social media. And although no two bloggers, companies or marketing and PR professionals agree on everything, the following six ideas have emerged as the basics to getting started: 1. Because of the ease of interactive communications, marketing and PR are more of a two-way street than ever before. What PR or marketing strategist wouldn’t want to do that? 2. Don’t just write a news release and put it on your website. The big question now is, “What, exactly, do we need to do?”
7 Online Marketing Metrics to Beat Competition Online
NOVEMBER 22, 2010
If you practice inbound marketing, you know that creating, optimizing and promoting high quality content can help you improve your search rankings. The list of data you could gather is endless, but there are a few key online metrics that can give you a clear idea of where your website stands relative to the competition and what you can do to be on top. Connect with HubSpot
JULY 12, 2010
UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Marketing departments at mid-size companies. In that case you can consider HubSpot Medium, which allows you to add tracking keys to your own website.
Marketing Metrics 101 for B2B Startups
NOVEMBER 8, 2010
Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. good set of metrics will allow me to predict that if I spend $1 on a certain marketing tactic, I’m likely to get $X of revenue in Y days.
The 4 Most Common Mistakes in B2B Content Marketing
B2B Marketing Insider
JUNE 2, 2010
Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. And this is where many B2B marketers stumble. Sounds easy right?
What Is a Landing Page and Why Should You Care
NOVEMBER 29, 2010
If you could do one thing to dramatically improve your marketing ROI today, it would be to use landing pages on your website. landing page is a website page that allows you to capture a visitor's information through a lead form. You'll see the effectiveness of your online marketing improve dramatically. marketers: your audience. What is a landing page?
Online Persuasion: Seeing Through the Eyes of Your Customers
Writing on the Web
AUGUST 5, 2010
There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Or, track their brains as they go online to your website? When successful web writers create online content , they appeal to the senses and the emotions. Related posts: The Brain Science of Online Persuasion.