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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.

Twitter: the little bird that grew up strong

Writing on the Web

Add this to Ning. Why Twitter Is Such a Powerful Social Media Platform , this week’s guest post by Phyllis Zimbler Miller , When I first heard Twitter mentioned two years ago – in a teleseminar with the BlogSquad! – I checked it out because I valued Patsi’s advice. At the time the Twitter home page question was something such as: “Let your family and friends know what you are doing now.&#   I thought to myself: Why should they care about this and why should I join the site?  Thus I didn’t join. Another few days later I got my business partner Yael K. Share this on Bebo.

Neuromarketing Books for Marketing to Brains

Writing on the Web

They also founded an excellent social networking site, Neuromarkting.com , a Ning group, for people interested in how brain science can be applied to marketing. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. Well, of course it would. Digg this!

PR needs to Focus on Conversations

Buzz Marketing for Technology

Add this to Ning. It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. But it’s a zero sum game and we are all fighting over the same shrinking slice of pie!

PR 18

Checklist: How to Start a Business Blog

Hubspot

You also want to build a following on your networks, whether it be your own Ning network or Twitter. Free Download: 2010 Online Marketing Blueprint. Excellent content leaves the reader with something new that they didn’t have before. People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. CONTENT. What’s remarkable?

Phony Testimonials and Dumb Social Proof

Writing on the Web

Add this to Ning. How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. I get asked about this by some of my consulting clients who are starting a new business or product launch. He’s just about ready to start offering products and services for sale. Readers can smell a phony testimonial a mile away from the computer screen. Authenticity. Liking. Authority. Buzz up!

Rant: The Problem with Formatting Sales Pages.

Writing on the Web

Next Thursday, June 24, 2010 at 4 p.m. You must register, (remember, it’s free to attend) so that we can send you the recording afterward: Creating Great Wordpress Sales Pages ,  training with Suzanne Bird-Harris, June 24, 2010 at 4 p.m. Add this to Ning. There are Internet gurus who’ve made millions teaching us lowly common folk with Ph.D.s Email. Frustrating?

Blog Marketing: How Readers Find Your Business

Writing on the Web

Add this to Ning. What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. Here’s a drawing I made that shows how readers find your blog and become clients.

Top 10 Tips for Creative Blog Writing

Writing on the Web

Add this to Ning. What creative writing tips would you offer to budding writers? Yesterday I had the pleasure of introducing my husband (aka Attila the Honey ) at the Lake Chapala Society , our local gringo gathering place and library. These tips also apply to blog writing. Sometimes I call an idea stupid just because it’s too far-fetched to be believable. Get out of your own backyard.

Content Marketing Ideas: Rethinking Blogging

Writing on the Web

Add this to Ning. There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. It changed my life and opened doors and filled a few piggy banks. But my lover wasn’t really “the blog.&# It was being able to speak with a world-wide audience.

Content Marketing Results: Landing Pages Rule

Writing on the Web

Add this to Ning. How do you get readers to take action? Short answer: a landing page. Also known as a sales page, squeeze page). You can’t get results from  all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. You need a landing page to do that. Digg this!

Online Reputation? 4 Tips

Writing on the Web

Add this to Ning. Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. Thanks to the worldwide web — which sometimes feels as vast as a universe-wide web — monitoring your online reputation demands serious attention. The company, Marchex Inc., Protect yourself. Be a watchdog. Socialize.

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

Add this to Ning. How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web. You won’t sound too formal or geeky. You’ll: Ask questions.

Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

If  you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. Add this to Ning. ET. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. We’ll show you how to easily publish pages using your Wordpress platform. The class is on the phone and on the Internet, your choice. Can’t make the call? I’ll send you the audio file, plus any notes, but you’ll need to register: Name. Email. Share this on Bebo. Blog this on Blogger.

Blog Checklist: 10 Items BEFORE You Publish…

Writing on the Web

Add this to Ning. What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually. You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Write 350-600 words ( educate, entertain, engage, enrich readers). Format post (bulleted lists, etc.). Add image. Check grammar, typos.

Campaigns to Conversations

Connect the Docs

We asked Jessie Paul "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jessie Paul's Marketing Prediction for 2010. Firms will build online communities by collaborating with a content partner, using an existing platform such as Ning, or creating their own. Jessie Paul's Marketing Action for 2010.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010.

Social Networking for Business: What’s Right for Yours?

Writing on the Web

Don’t forget, it might (or might NOT)  be any of the “Big 3″   It could be a small community on a Ning network just waiting for an expert like you to join in the conversation. (As I’m on vacation for a week, I’ve invited Sydni Craig-Hart to share social networking tips.). The big 3:  Facebook , Twitter and LinkedIn. Everybody who’s anybody has a profile in each.  And it seems everybody is preaching the same thing: You HAVE  to have a Facebook Fan Page. You HAVE  to be on Twitter. You HAVE  to join LinkedIn and participate in groups. Digg this!

Best Content Content Marketing Tool on the Planet?

Writing on the Web

Add this to Ning. Here is a quick video I made this weekend with my Flip camcorder… It’s just a short one… let me know if I can help you with your business blog. What’s your biggest challenge with blogging, and content marketing? Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us.

How to Make Social Proof Work Online

Writing on the Web

Add this to Ning. Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. Digg this!

8 Ways to Use a Wordpress Sales Page

Writing on the Web

Thursday, June 24, 2010 at 4 p.m. Add this to Ning. Do you know how many ways a sales page can be used? woke up thinking about this… because maybe you don’t think a “ sales page &# is something you need except once in a while for a product launch, when you’re trying to sell something. Some people call them landing pages , or squeeze pages. Email. Digg this!

Attractive Content: Speak to the brains

Writing on the Web

Add this to Ning. How do you write content that attracts readers to your products and services? read somewhere that most of what goes into our brains never reaches our conscious mind: Our five senses are processing 11 million pieces of info per second. Of these only 40 enter our conscious awareness. The brain is made up of three parts, the old brain, the mid-brain, and the new brain.

Top 100 Women Creating Online Income Streams

Writing on the Web

Add this to Ning. Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. And now this comes as a special honor, to be included on your list of Top 100 Multiple Income Streams Women. First, here are the criteria I used to identify them: Content-rich blog. High quality web site. Clear strong personal brand. Prominent free giveaway. Book or signature product.

Blog Content: Are you personal… or all business?

Writing on the Web

Add this to Ning. Do you stay on track with your blog content and business goals, or do you share personal stories and events that are peripheral? I got an interesting comment on a post I did beginning of June and I can’t stop thinking about it. The post was about staying on target with your business goals when you create content for your blog. My blog niche is arts and crafts.

Business Results from Online Content Marketing?

Writing on the Web

Add this to Ning. Please vote: What has been your experience using the Web to promote your business? Online Surveys & Market Research. Share this on Bebo. Blog this on Blogger. Add this link to Box.net. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this via Hotmail. Share this on LinkedIn. Email this to a friend? Share this on Mixx. Store this link on MyLinkVault. Post this to MySpace. Tweet This!

Content Marketing Results: 18 Ways to NOT Get Blog Traffic

Writing on the Web

Add this to Ning. What do you need to know about about the way people read online to make your content marketing efforts pay off? What are you doing or not doing on your blog that screws up your traffic? At least a few times a week I get an email from a smart professional who struggles with making their web marketing work to get found, get known and get clients. Can you take a look?&#.

Blog Boredom: Renew and Refresh

Writing on the Web

Add this to Ning. One important key to effective blog marketing is to keep your brain clean and fresh. By that I mean, it’s easy to fall into ruts and become bored and boring. While routine and structure keep us on track, we need to “get out of our own yard&# and get out of the office for renewal and regeneration. I’m reading Tony Schwartz new book “ The Way We’re Working Isn’t Working.&#. He talks about four areas essential to over all success: physical, emotional,  mental and spiritual. Namaste… Share this on Bebo. Blog this on Blogger.

What Are Your Target Audience’s 5 Top Web Sites?

Writing on the Web

Neuromarketing blog and Neuromarketing social networking site on Ning. If you want to create content that engages readers, you have to know their online habits and interests. Yet how many of us scramble to post on a blog or upload a  video to YouTube without taking time to survey our target audience ? Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Tennis.

Create Wordpress Sales Pages: Learn how this week

Writing on the Web

You can register right here for the free class on June 24, 2010 , at 4 p.m. Add this to Ning. Do you need to create professional looking sales or landing pages? Want to save yourself the hassles? You can learn to do this using your Wordpress platform. There are very few drawbacks to using Wordpress as your primary web platform. When you do encounter a problem, it’s easy to find a solution. I’ve found that most of the time, there’s a savvy expert out there who’s already created a whiz-bang plugin, or a product to do exactly what you want. It looked crappy.

Why politics may drive the social web

grow - Practical Marketing Solutions

While President Obama’s use of the social web to connect with voters and raise funds has been well-documented, it may be Scott Brown’s impossible 2010 senatorial win that cements the social web’s role in politics — and perhaps sets it at the forefront of social web innovation.  . Ning:  The “Brown Brigade&# had 6,000 members. Brown did not have one.

Online Content Marketing Results: Poll Says 50% Dissatisfied

Writing on the Web

Add this to Ning. In a recent poll , I asked readers if their marketing tasks were easier, faster, more effective since publishing a website or blog… Half of respondents said yes , significantly better results since doing web marketing. One-third said yes, but still needs improvement. 16.7% say, not much difference. My conclusion: half of you are getting results with your Web content marketing , the other half still struggles to see the kinds of results you want. This is a liberal interpretation to a poll that doesn’t lend itself to participants explaining their answers.

Blog or Website: Do You Use Wordpress as a Website?

Writing on the Web

Add this to Ning. Online Surveys & Market Research. Do you use Wordpress for your business website? Many people do.  And I’d like to know if you do, how long you have used it as a website, and what your opinion of it is. Leave a comment if you’d like, since the poll only gives you a yes/no choice. My content business, ContentforCoachesandConsultants.com , is built on a blog platform, although I don’t use it as a blog. I use it as a traditional website for my business, with product pages, etc. I see a trend here. You can create pages, just like a website. Smooth.

Easy Steps to Amplify Your Blogging

grow - Practical Marketing Solutions

Once you’ve decided on the specific topic, you can create a hub using one of many different services such as Browse My Stuff (what I use), Individurls , MySyndicaat , Feedbite , Planetaki , Protopage , Netvibes , PageFlakes , or even community oriented solutions such as Ning and WordFrame.  Introducing Topic Hubs. Blogger Relations. Results from Topic Hubs. Tweet This! Digg this!

Easy Steps to Amplify Your Blogging

grow - Practical Marketing Solutions

Once you’ve decided on the specific topic, you can create a hub using one of many different services such as Browse My Stuff (what I use), Individurls , MySyndicaat , Feedbite , Planetaki , Protopage , Netvibes , PageFlakes , or even community oriented solutions such as Ning and WordFrame.  Introducing Topic Hubs. Blogger Relations. Results from Topic Hubs. Tweet This! Digg this!