Remove multivariate
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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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The Founders Interview Series #17: Peter M. Vessenes, ProfitSee

Webbiquity

New businesses strategies have many variables; is there anyone in the company skilled in Boolean Algebra and spreadsheets to create a multivariable cash flow and rate of return model? Year founded: 2010. How can the business manage cash flow, particularly without a forecasting tool? Accrual reporting is not cash reporting. The Company.

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Do You Have the Guts to Expect Social Media Failure | Social Media.

Convince & Convert

Excellent comparison to A/B and multivariate testing, too. There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. link] jaybaer I love your post.

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The Impact of AI on Experimentation: How Are Real Optimizers Using Artificial Intelligence to Test and Learn?

Convert

“Artificial intelligence is the study of how to create computer programs that can perform tasks that would require human intelligence to complete” (Nilsson, 2010, p. This is basically multivariate testing on steroids, but it quickly “kills off” weakly performing variants and blends together the highest performers.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this. Theyre missing out on a hugely powerful asset. But there is no such thing.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

So, they decided to run a multivariate test for a sample of 4000 page views. What you can learn from this multivariate test: If there are several benefits for your product or service, knowing which one to emphasize on your landing page, homepage, or signup page isn’t something to leave to guesswork. Highrise: Signup Page Headlines.