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How to Create Email Campaigns That Generate Word of Mouth

SendX

Before their pre-launch week, founders of Harry’s talked to more than 100 people, in person. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. The shaving startup’s employees sent out personalized email messages to everyone on their contacts list.

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Creating Curiosity Through Personalized Content (It Killed the Cat, Not the Content Marketer)

Content Standard

We break down the differences between hosting content on microsites, subdomains, and subfolders. These stories are actionable, easy to digest by overworked, content-laden brains, and delivered neatly through personalized content. Curious what else content marketers can do by creating personalized content? Free stories?

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. 5% conversion rate of mostly unqualified leads. All rights reserved.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise. 5% conversion rate of mostly unqualified leads. All rights reserved.

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The Future of SEO: Five SEO Trends That Are Here to Stay

Convert

It started back in 2010 when Google announced site speed to be a ranking factor, continued in 2016 when Google cautioned webmasters against using “ intrusive interstitials ” (i.e For SERP analysis, some industries are better than others when it comes to easily identifying things like blogs, major brands, and microsites appearing in the SERPs.

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Content Marketing for Engineers

Industrial Marketing Today

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will. This trend is consistent and was reported in 2010, 2011 and in 2012.

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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

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