Millennials vs. Gen Z: How Are They Different?
Salesforce Marketing Cloud
SEPTEMBER 14, 2022
For brands and retailers, understanding the nuances and personality quirks of each generation is part of the fun — and part of the challenge. 48% of Millennials visit stores to get merchandise immediately compared to 39% of Gen Z. And 62% said they were more likely to join a loyalty program if the rewards were personalized.
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