markempa

JUNE 23, 2005

« B2B Marketing and PR Internship | Main | Improving Lead Generating And Conversion Rates » Marketing to Small-Medium Businesses Via IT Consultants & Resellers I was quoted in a special report by MarketingSherpas contributing Editor, Dianna Huff. How do you plan to grow revenue?" But AV would not tell me what it costs.

Advertising Mediums 120

Advertising Mediums Consulting Lead Generation B2B Marketing 120

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog.

Paper 40

Paper Best Practices RSS Landing Pages 40

SmartBug Media

DECEMBER 3, 2019

The result of these advances was a quick rise in interruptive outbound marketing in the form of billboards, door-to-door sales, TV and radio commercials, print ads, and—perhaps the most dreaded medium of all—cold calling. And by 2010 mobile was already showing signs of changing the digital landscape forever. The Internet Impact.

Inbound Marketing 93

Inbound Marketing Top of Funnel Paid Search Agency Hubspot 93

illumin

SEPTEMBER 25, 2023

With such a big shift in the way people keep in touch, it’s hard to imagine that this medium is less than twenty years old. The new millennia brought with it better home computers, which meant more homes had a personal PC and more users flocked to the internet for new and exciting ways to socialize.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Marketing Insider Group

JULY 6, 2010

But the same content will not always work in both mediums. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? An example of a Personal URL would be: yoursite.com/Jim.Smith and when “Jim&# visits his personal url, the website will usually be customized to him. So why are they complimentary?

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JUNE 24, 2010

According to Sir Martin Sorrell, CEO of the WPP group, “Mobile is the most over-hyped medium in the short term and the most under-hyped medium in the long term.&# by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Michael Brenner Jul 1 2010 Gil, thanks for stopping by and commenting on the post.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. Compare this to 18% of advertising dollars spent on print advertising when only 4% of our media time is spent in that medium. That is a 700% increase since 2010. In the US, 2.8 source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The sales or support representative should speak directly through whatever medium the contact prefers. Adding a Twitter field to your contact records is only a start.

Social Media 123

Social Media Work Management Marketing Management Media 123

Marketing Insider Group

NOVEMBER 1, 2010

Have conversations that are appropriate to the medium. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Do not create social media campaigns. Make every campaign social. Begin to “meet” your audience everywhere they go online and offline.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Planning 100

SendX

MAY 30, 2019

And to crown it all, email converts more leads to buyers than any other marketing medium. Before their pre-launch week, founders of Harry’s talked to more than 100 people, in person. The shaving startup’s employees sent out personalized email messages to everyone on their contacts list. Where do I start?”

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Contently

JANUARY 20, 2017

Sean Blanda: Medium, and The Reason You Can’t Stand the News Anymore. Lately, I’ve been contemplating starting a dating site exclusively for people who enjoy 16-minute reads on Medium about the future of media revenue models. In many ways, Zuckerberg’s personality mirrors the tone of his platform.

Facebook 60

Facebook Advertising Mediums PR Domain 60

Sprout Social

SEPTEMBER 4, 2018

Bitcoin (the first, and probably most important cryptocurrency) was invented by a person or group that goes by the alias Satoshi Nakamoto. The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. Cryptocurrency is a hugely popular tag on Medium.

Social Media 72

Social Media Media Branding Brand Identity 72

KoMarketing Associates

JULY 27, 2016

Users are not only conducting personal searches, but search engines are also being used in business settings. Google left Mainland China in 2010 due to censorship. Meanwhile, Qihoo 360 search targets small and medium businesses for their advertising platform. percent) and it’s an increase of 44 million users year-over-year.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Buzz Marketing for Technology

FEBRUARY 25, 2010

Mobile is a much more personal medium that is carried with the person all day long – so you want that content to be spot on! Related posts: Going Mobile with B2B Marketing As I mentioned in my Top 10 predictions for 2010. O nly (available for 2 Hours only or some time based special) and. W ow (not ho hum).

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). Here are some benefits of using email marketing in edtech marketing: Targeted communication : Email marketing allows you to send targeted and personalized messages to specific segments of your audience, based on their interests or behaviors.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Convince & Convert

JUNE 22, 2010

The only problem I've encountered is the trepidation associated with personal blogs. Right now we are shying away from use of personal pronouns in order to maintain a more formal business tone. It doesn't seem to hamper traffic, but I do wonder how a blog can grow in its readership if the personal connection isn't there.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

DivvyHQ

FEBRUARY 21, 2019

I personally can’t look at a large marble staircase without thinking of the baby stroller shootout scene from The Untouchables. The Social Network (2010). With the right message and the right medium, content marketing can save lives… or something like that. Certain scenes tend to stick with us long after the credits roll. (I

Content Marketing 66

Content Marketing Planning Content Television marketing 66

markempa

APRIL 6, 2006

« Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. Link: BtoBOnline.com: Firm showcases owners personality with podcasts.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

JUNE 14, 2007

" Personally, I think the reason B2B marketing receives less attention comes down to time and momentum. One person said, "You can put Einsteins E=mc2 on a t-shirt and then a consumer will buy that. Those who spend more time talking about the trendy marketing mediums (ie. You can’t do that with Hawking.”

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

Martech Advisor

NOVEMBER 14, 2019

National Entrepreneurs Day was first celebrated in 2010, formalized by the former President Barack Obama. Use the leads gathered from your website as well as social media to send emails; leverage email marketing automation to send personalized communication. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

Contently

NOVEMBER 29, 2016

While branded content is still an emerging medium, the battle between emotion and rationality has existed in the marketing world for the past 100 years. The actions of a rational person are predictable based on knowing all the facts, weighing the outcomes, and choosing the likeliest “best” choice.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Branding Brand Identity 60

markempa

OCTOBER 21, 2011

8:20 – Jen compares B2B Benchmark Report responses between 2009, 2010 and 2011. 11:30 – Kaci Bower presents a case study on how Postcard Mania, a B2B organization serving small to medium businesses, combined a lead-generation effort with a multi-channel nurturing strategy that optimized their marketing and sales funnel.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. Not to mention there are more benefits from using social networking sites showing every day.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

markempa

SEPTEMBER 15, 2005

This gives us a bit of marketing ESP (extra-sensory perception) to combine our shared knowledge from various mediums such as email newsletters. This gives us a bit of marketing ESP (extra-sensory perception) to combine our shared knowledge from various mediums such as email newsletters. Plus, you can track many other elements as well.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

Biznology

FEBRUARY 13, 2015

email address change (slightly less than above as some use personal email address). The clear target is CTO’s in medium size ($35MM) to large companies (no upper size limit). Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. They are: 29.6%

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

The Effective Marketer

FEBRUARY 25, 2009

So now in Outlook I have multiple task categories such as “Action” for things I need to personally work on, “Follow-up” for items that need to be checked upon later, “Calls” for calls I need to make, etc. Outlook gives you “low”, “medium” and “high”. Common sense, obviously, but it just helped me see my workload in a different way.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

markempa

NOVEMBER 18, 2005

E-mail is a one-to-one medium, nothing more, nothing less. E-mail is a one-to-one medium, nothing more, nothing less. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

ClearVoice

JULY 27, 2023

Whether it deserved the title or not is up to personal taste. In other words, “messages” are the content you create, no matter the medium, in order to connect with your audience. Microsoft filed a trademark for this saying in 2010, which was right during Apple’s peak of personal computer and device innovation.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Lake One

MAY 23, 2019

That contact info is used to personalize, nurture, and inform to hopefully convert them into a customer. As you can see, in the twenty years from 1990 to 2010, most of the puzzle pieces for modern inbound marketing fell into place. Other than email, most other digital marketing mediums allow for changes to be made on the fly.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

markempa

JUNE 7, 2005

Peter explains that we can use a bit of marketing ESP by combining our shared knowledge from various mediums such as email newsletters. How can your phone call be plus in that persons day rather than another unwanted distraction? How can your phone call be plus in that persons day rather than another unwanted distraction?

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science started in 2010 as a Northwestern University experiment turning baseball box scores into traditional stories. Automated Insights could hold the very keys to the castle for making content robots accessible to everyone, including B2B companies and small to medium-size businesses. Pricing is based on story types.

Marketing AI 110

Marketing AI Examples Work Management Marketing Management 110

Content Standard

MAY 18, 2016

It’s fast on the rise thanks to smartphones and tablets: Fifty-three percent of emails are opened on mobile devices, according to Campaign Monitor , and mobile email open rates grew by 30 percent between 2010 and 2015. Zumba’s personalized video powered the most successful marketing email in the company’s history.

Email Marketing 57

Email Marketing Marketing & Strategy Marketing Strategy Mobile Marketing 57

Online Marketing Institute

AUGUST 14, 2011

This is a new medium, and proof over re allocation of investment is key. Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

AUGUST 18, 2010

I just don't think that it's about right and wrong so much as it is really understanding what you want to accomplish for your clients and creating an internal environment that supports this newer way of thinking as opposed to pushing it to one area andnot supporting the person charged with implementing change. Does that make sense?

PR 160

PR Social Media Paid Content Media 160

Biznology

DECEMBER 16, 2010

Because this is my last post here at Mike's Biznology blog for 2010, I am going to do something that I never ever do—make some predictions for upcoming year. For the uninitiated, SMBs are small and medium businesses. Image by Getty Images via @daylife. by Frank Reed. Are you ready? I am declaring 2011 the Year of the Online SMB.

SMB 80

SMB Marketing Budget Internet Marketing Google 80

markempa

JUNE 29, 2005

« Marketing to Small-Medium Businesses Via IT Consultants & Resellers | Main | Marketing accountability and ROI Measurement » Improving Lead Generating And Conversion Rates I liked this article by Charlie Cook over at SalesMastersWorld. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Conversion Rate 120

Conversion Rate Lead Generation Generation Conversion 120