2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark
Metadata
AUGUST 23, 2022
Metadata is a marketing platform marketing to marketers (say that 10x fast), so we hear a ton of feedback on the channels and mediums teams use to drive results. It’s absolutely not the channel or medium of choice. Dear Forrester, It’s not 2010. That’s where we disagree. Because it shouldn’t.
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