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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

Metadata is a marketing platform marketing to marketers (say that 10x fast), so we hear a ton of feedback on the channels and mediums teams use to drive results. It’s absolutely not the channel or medium of choice. Dear Forrester, It’s not 2010. That’s where we disagree. Because it shouldn’t.

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Has Corporate America Reached A Diversity Tipping Point?

Zoominfo

Since 2010, there has been exponential growth in one essential area: hiring. ZoomInfo’s database also shows that, up until 2010, less than 500 companies had employees with the words “diversity” or “inclusivity” (D&I) in their title. Visit Medium to read the full article.

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. Customer loyalty programs, apart from rewarding customers, were also beginning to be designed to acquire data from customers , especially for airlines,” according to this Medium post. The Internet Changes Loyalty Approaches (1995–2010).

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ClickInsights: Social Media Marketing in 2010

Ambal's Amusings

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? Start sharing your knowledge using multiple digital mediums.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.

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Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

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Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.