Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  Understanding the concept of audience development, in its true sense, can help to formulate plans around social media. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.  To say things are changing is an understatement.    What we are seeing is the rising importance of social marketing and social selling. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   It is very easy in today’s multi-media blast we receive daily on social media to think of the word social in terms of just the social technology platforms.    How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010). . 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   I like the term digital age because it is a way of including all things such as social media, mobile, digital marketing, and even the iPad!    I previously mentioned in my article  How Social Media is Transforming the Buyer Experience that companies need to think like online educators. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100