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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. When you’re just starting with social media, this may seem like a pipe dream, but if you’re not watching for responses, you may miss them when they happen.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. And 85 percent believe companies should not just present information via social media, but use it to interact and become more engaged with them.

How to Calculate Social Marketing ROI

Paul Gillin

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. I’m particularly interested in your feedback on this chapter because it presents some new ideas I’ve been playing with about how to calculate the ROI of almost anything. Market share research; awareness research; media citations; analyst research. EMC Corp. 100,000.

Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

As Wikipedia defines it, content strategy is " the practice of planning for content creation, delivery, and governance" and "a repeatable system that defines the entire editorial content development process for a website development project." If you don’t have an online content strategy, it’s high time you begin work on developing one to keep your content marketing on target.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

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Experimentation Is The New Best Practice


The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media. Experimentation Is The New Best Practice If I had a penny for every time over the past year that I have been asked for b2b social media and content marketing best practices … well, you know the saying. Source: Wikipedia.

What the Crumbling State of the Media Means for Digital Marketing


Photo credit: Wikipedia. You might not realize it, however, from all the hand-wringing about the end of the news media. Let’s look at some of the trends: The news media is shedding journalists. Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media.

What Tools and Management Systems Work Best for B2B Lead Generation


From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. Using a unique Wikipedia-style crowd-sourcing model, Jigsaw delivers the world’s most complete and accurate business contact data available in the cloud.” How can we help you Make Good Media? Technology Naughty Vs. Nice In 2010 2. 50 Ways To Make 2011 Rock 2.

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The Mi6 Chart Toppers, July 2010

MI6 Marketing Agency

In July 2010, 35 charts were shared which were viewed 5,827 times. Find Out if Your Target Audience is Using Social Media and How (Source:@ExactTarget). To learn more about Social Media Marketing visit Companies That Ban Social Media (source: nCircle via/@eMarketer). Author: Teresa Herbert. You can also see previous months Chart Toppers here.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. Tweet This!

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. There are hundreds of social media experts offering expensive programs to learn all about how to use these sites for online marketing. Content Marketing?" Content Marketing?"

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A. Lifecasting - Lifecasting is a continual broadcast of events in a person's life through digital media.

Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. In the end, the rise of social media “is likely to present companies with a critical question that is bound to keep executives busy for the next few years: What business are we in?&# Tags: Social Media communities influence marketing social_networks Rules Have Changed.

13 Mind-Bending Social Media Marketing Statistics


Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. 13 Mind-Bending Social Media Marketing Statistics. 1. What is your favorite social media related statistic?

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The Mi6 Tweekly: Week of June 21, 2010

MI6 Marketing Agency

Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). The Top 10 Marketing Charts for May 2010 based on # of views. RT: @JeffAshcroft Mastering social media is all about who LEADS! RT @kemipa: Look Ma, No Hands: More Than Half Of Companies Say They Are Using Social Media With No Strategy. Stages of Listening: Social Media Tips from Jeremiah Owyang cc: @jowyang via @B2CMKTGInsider. must have book on social media. Chart: %age of Visitors From Twitter, Facebook, Linkedin & Wikipedia that View Only One Page. Monday. Tuesday. socialCMO.

How Does Your Brand Experience Translate in Social Media?

WindMill Networking

According to Wikipedia, who quote the American Marketing Association , the definition of a brand is a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” In other words, do social media interactions with brands help them create stronger or weaker emotional bonds with consumers?

The 4 Most Common Mistakes in B2B Content Marketing

B2B Marketing Insider

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. When it comes to social media, a nice chart can do the talking job for you. Please share!


The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. How Social Media Has Changed B2B Marketing | My Corporate Media: When it comes to business development and marketi… Sunny Weather Can Double Effectiveness of Marketing Campaigns: Furthermore, the research indicates that good weath… Q: Do you want/mind me sending automated tweets about #b2b marketing via Twitter feed?

What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  Understanding the concept of audience development, in its true sense, can help to formulate plans around social media.    Let me start with the bad. 

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. It also gave me the ability to directly measure analyst, media, blogger, and customer sentiments and comments about our company, our products, and our employees.

Don’t They Know Who You Are? Why Reputation Management is Crucial


The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. How To Be Seen.

Book Review: Social Media Marketing


With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites. Wikis (Wikipedia, hundreds of specific topic-focused wikis).

The Insidious Nofollow Tag: An SEO Rant


According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs. Hey, here’s a novel idea: if someone is using your blog, social media site or directory to link to spam, porn, hate speech, discount online pharmaceuticals, miracle weight loss nonsense, or work-at-home scams—DELETE THE LINK.

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. akornblatt  Social Media are the tools, Social Marketing is what you use Social Media for. akornblatt   Social media are the tools used in social network and social marketing, which are both unique as well. Video, blog posts, etc.).

An Open Letter to Jimmy Wales


Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. Not merely to edit content, or post a comment, but outright delete it (I learned from my first experience at Wikipedia editing never to make any change with keeping a local backup of the text and code). understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Blogs are now the mainstream media. Hi Jimmy. Call off the dogs. No one does.

Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia.   Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology.    New technologies associated with mobile, digital, and social media is causing resurgence in customer experience thinking today. 

Is Quora Relevant for B2B Marketing?

Marketing Finger

Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, or Yahoo Answers. b2b marketing social mediaIt was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? But do we need another Q&A site? And why is Quora getting so much attention lately? In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Q.

Book Review: Social Media Marketing – An Hour a Day


Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan. Yes, this really is rocket science.

Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia.   Many of today’s modern movements related to experience design, social media, and digital engagement have in their DNA at least a molecule of interactionist theory.    The rise of social media and the digital age has heightened the awareness on the part of B2B buyers to seek more meaningful ”buying” interactions on a humanized level. 

There is no social media strategy, only marketing strategy

Chris Koch

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is another channel—one of many—for making the connection and building the relationship with customers.

In social media, no one knows you’re an introvert

Chris Koch

Image via Wikipedia. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. Reading these got me thinking that we probably need to rethink the concepts of introversion and extroversion in social media marketing. and, of course, came up with a theory. Doubtful. Tweet This Post.

FIFA World Cup: Social Media Roundup


Image via Wikipedia. With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Old Media vs. New Media. Who won?

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

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B2B Marketing Awards 2010 – the biggest and best yet!

B2B Marketing Online

Image via Wikipedia. I am certainly biased but I thought last night’s B2B Marketing Awards was an absolutely fantastic night. And to be fair, the tweets emails and general social media buzz seems to be backing this up. It was our biggest awards yet with 700 people, which puts us up there in the big league of marketing events. world away from Frankie Boyle!

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Do you know how to listen in social media?


Image via Wikipedia. I am a member of the Marketing Executives Networking Group (MENG) and I usually do a free speech there once a year--my way of giving back some of the value that organization has to me. My topic was " What Are Your Customers Saying About You? " If you've been struggling with whether it is worth it to engage in social media.

Why won't certain companies adopt social media?


Image via Wikipedia. Social media is growing. The social media "professional" has the nearly automated response of "Everyone does it! Someone more firmly rooted in reality will say that many companies are having great success using social media for lead generation and other business needs, but that not everyone is on board yet. Social media heresy? by Frank Reed.

Will the World Cup be the next social media frenzy?


Image via Wikipedia. The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. Social media was already pervasive back then, but mainly in the form of blogs, wikis, podcasts and video sharing. Social media guidelines are not easy to enforce outside team boundaries.

On Leaks and Privacy and Social Media


Image via Wikipedia. All the buzz and panic that ensued following the release of the US Embassy diplomatic cables motivated a colleague of mine to ask me: are social media's mantras of transparency, information sharing and digitization of conversations, relationships and activities saving us or are they dooming us all? What's your take on social media and privacy? by Aaron Kim.

3 Social Media Lessons For Global Marketers


The following is a guest post by Nadja Specht who helps clients navigate social media and online marketing in the US and abroad. This would certainly impact the way you would use social media as well. Let’s look at how social media is used in Germany, China and Brazil – broadening our perspective and in the process, learning three key social media lessons. ComScore.