The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. When it comes to social media, a nice chart can do the talking job for you. The internet is now full of infographics for the social media space and each has its own particular characteristic. Have you found a good representation of the social media space? Please share! MORE >>

This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. ROI calculations don’t work well for social media and they don’t work well for marketing in general,” says Benjamin Ellis, a UK-based serial entrepreneur who now specializes in social marketing. According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Market share research; awareness research; media citations; analyst research. EMC Corp. Of course not. MORE >>

I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. posted this question to my different social networks and here are couple of responses that came back: I would define social media and social marketing, as an attempt to connect with a niche portion of the population, which utilizes digital channels of communication. akornblatt  Social Media are the tools, Social Marketing is what you use Social Media for. Social Media and Social Marketing Defined – Simply. Conclusions. MORE >>

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# Social media and leadership. What’s the Best Social Media Monitoring Tool? Social Media (239). MORE >>

A friend of a friend asked me if I knew anything about a particular social media organization. Now, considering one cannot swing a dead marketer without hitting an association, or society, or foundation, or professional organization that brings social media practitioners together I didn’t consider it unusual that I would not have heard of the one in question. Wikipedia Tags: Communications Marketing Social Media Caveat Emptor Google Internet Twitter Web 2.0 So, with name in hand I set off for the Google to do a little research. In the world of Web 2.0, MORE >>