B2B Marketing Traction
FEBRUARY 7, 2010
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B2B Marketing Traction
DECEMBER 28, 2009
If you haven’t yet done your marketing plan for 2010, don’t panic. Offer your content online in a variety of media, so that prospects can pick and choose how they want to receive your information. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below.
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B2B Marketing Traction
AUGUST 25, 2010
B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on B2B social media statistics. Michael Stelzner published results of an April 2010 survey of over 1300 small business owners about social media marketing.
B2B Marketing Traction
FEBRUARY 16, 2010
The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment.
B2B Marketing Traction
FEBRUARY 16, 2010
The Chinese New Year started on Sunday and is being celebrated around the world. It’s the Year of the Tiger in the Chinese Zodiac, which relates each year to one of twelve animals. The attributes of the tiger are tenacity and verocity, perfect qualities for marketing in today’s economic environment.
B2B Marketing Traction
NOVEMBER 19, 2014
One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ). I gather this information from the websites, their social media platforms, from interviews and customer surveys.
B2B Marketing Traction
NOVEMBER 22, 2013
In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level. But now more than ever technology and social media are bringing opportunities for marketers to be in all business transactions.
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