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ANNUITAS

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What’s Your ROI?

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. I have written enough on Social Media ROI. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com.

ROI 100
ROI B2B Thought Leadership Lead Ranking Lead Scoring 100
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What Do You Need for Successful Nurturing?

ANNUITAS

OCTOBER 6, 2010

Be sure to include an array of media including email, direct mail, live events, telephone etc. To quote Tony Jaros of SiriusDecisions at the 2010 Sirius Decisions Summit, “BANT are the four most dangerous letters in B2B marketing.” The best nurturing and content delivery is done in an integrated fashion.

Lead Ranking 100
Lead Ranking De-duping Work Management Lead Qualification 100
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