Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff. You have to train employees too.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  Understanding the concept of audience development, in its true sense, can help to formulate plans around social media. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I searched Wikipedia for information but couldn’t find an exact definition.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. Consider these highlights: 96% of marketers currently use or are planning to incorporate mobile marketing into their marketing mix. Are you one of them?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JANUARY 7, 2015

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. 5) CLIF Bar. 9) Snapchat.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? B2B Voices , September 1, 2010 Image via CrunchBase. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Managers need to create action plans. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Managers need to create action plans. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

Buzz Marketing for Technology

FEBRUARY 11, 2010

This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. So the idea of using Social Media and tapping into my Social Media team here at Avaya became key. Twitter does not have an Out of Office feature So at a recent Social Media event we got to.

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Convince & Convert

JUNE 21, 2012

This is Episode 21 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). I’ll link that up on Wikipedia. Listen Now.

Work Management 118

Work Management Marketing Management Stats Social Media 118

Hubspot

APRIL 10, 2014

It''s nice to see the humble beginnings of very successful websites today -- especially when you''re in the middle of planning a website redesign and need a little confidence. evolved into social media, tech, business, entertainment, and even politics. Do you still use Pinterest the same way you did in 2010? 5) HubSpot.

Skype 28

Skype Marketing Websites Web 2.0 Amazon 28

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

chiefmartech

MAY 31, 2022

You can see from the chart above that agile has found its way into a wide variety of marketing activities: marketing operations, creative services, website operations, social media, advertising, etc. Second, interest in agile development has steadily declined since 2010. What happened in 2010? The rise of DevOps.

Planning 113

Planning Work Management Marketing Management Marketing & Strategy 113

Content Marketing Institute

MAY 15, 2018

Yet most of the information we encounter is filtered and reinterpreted through a series of books, blogs, infographics, explainer videos , articles, and, of course, social media updates. Most social media users can’t afford to check the validity and accuracy of every factoid that crosses their feeds. Social media loves quotations.

Social Media 104

Social Media Media Stats Wikipedia 104

ClearVoice

MARCH 21, 2019

Instagram coaches and social media groups are out there killing it with positivity, but the words that guide us at ClearVoice are more practical and targeted: They provide guidelines and mini-manifestos for improved collaboration and teamsmanship. How did he lead: Cofounder of Wikipedia. 'People Inspo is so hot right now.

Lead Scoring 92

Lead Scoring Lead Ranking Peer-to-peer Terms and Conditions 92