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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company. It’s time to stop guessing. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes.

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Has Corporate America Reached A Diversity Tipping Point?

Zoominfo

Since 2010, there has been exponential growth in one essential area: hiring. ZoomInfo’s database also shows that, up until 2010, less than 500 companies had employees with the words “diversity” or “inclusivity” (D&I) in their title.

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Top-10 B2B Marketing Topics of 2010

Everything Technology Marketing

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. 39) 9 - It's Budget Season - B2B Marketing Budget Trends (39) 10 - You Have No Metrics for B2B Social Media Measurement? (36) 36) I hope you had a successful and productive 2010.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.

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B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

She asked a bunch of B2B marketing experts for their predictions for 2010. Are you measuring everyting? Hit the ground running in 2010. I recently was asked to participate in Ambal Balakrishnan's ( @ambal ) ebook, to be published at year'd end and then available from her blog, Connect the Docs. Do your bonuses share quota?

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CMO Survey: Measurement Isn't Our Top Priority

Customer Experience Matrix

Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. Customer experience, channel integration or marketing measurement? Tags: marketing measurement marketing priorities cmo surveys.

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