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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50
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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). You can automate email marketing by managing email creation and sending list segmentation, and lead generation forms with an Email Service Provider (ESP) like Mailchimp or more advanced solutions like Hubspot, Marketo, or Pardot.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. What used to be clear roles (i.e.

Planning 100
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Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness

Adobe Experience Cloud Blog

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer

Adobe Experience Cloud Blog

by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Luckily, Marketo had the chance to capture this event live. Luckily, Marketo had the chance to capture this event live. To see more, watch the video below.

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Social Media In Demand Generation: Cracking The Mystery

Adobe Experience Cloud Blog

The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ). If you’ve only leveraged the big four (Facebook, LinkedIn, Twitter and YouTube) then you’re most likely giving your marketing efforts short shrift. Give us too much information and we might want to turn away.

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Setting Your Social Media Strategy – Part 2

Adobe Experience Cloud Blog

Branded presence – akin to the sidewalk outside your home, outside the confines of your website, locations such as YouTube, Facebook, and Twitter where you can maintain a concentration of your company’s collateral and messaging. Outposts – the rest of the neighborhood, e.g. forums, other communities, other blogs, review sites, etc.