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Vidyard Named Finalist for 2016 Marketo Revvie Awards

Vidyard

Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance.

Marketo 50
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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Lead generation is at the top of almost every B2B marketer’s responsibility list. Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Marketo is considered a leader in the lead management / marketing automation industry.

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Holiday Greetings from Marketo, in Verse

Adobe Experience Cloud Blog

Two weeks before 2010. Twas two weeks before 2010 and all through the day, the marketers were working through the year-end disarray. Analyzing the '09 plans and the resulting sales, what worked, what didn't, what should've, what failed. So here at Marketo we did a quick list, of our views and misses and targets and hits.

Marketo 48
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Two themes for martech stack leaders: collaboration and integration

chiefmartech

Specifically, martech and CX teams struggle with their collaboration and creative development tools. Part of the problem is that the tools typically get deployed in very siloed ways that cause things to fall through the cracks at key transfer points. Marketo can be taught; cross-team communication is a gift. Thanks, Tony.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Sales access. Could marketers finally be ready to spend on measurement?

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Content Takes Center Stage

Ambal's Amusings

We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton. Get Customers.

Microsite 100
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The Rise of Content in B2B Marketing

Ambal's Amusings

We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. Galen De Young. Over to you.