2010 Marketo Paper Studies White Paper 
KoMarketing Associates
APRIL 25, 2013
Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.
Ambal's Amusings
MAY 12, 2010
We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.
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Everything Technology Marketing
FEBRUARY 19, 2011
A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. of respondents using this metric in 2010 to 65.7% And as social media matures, demands for proving social media ROI will inevitably increase.
Adobe Experience Cloud Blog
MAY 17, 2011
It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. Commit to lead nurturing.
Adobe Experience Cloud Blog
MAY 25, 2010
Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments. Lenskold Group/MarketSphere Marketing ROI and Measurements Study.). In 2010, Marketers can finally take control of their metrics, as solutions that address this issue are now available.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2009
Every session had a topic, but was also wrapped around a case study, so you could see how someone applied the top tricks or best practices. Remember content is more than white papers and webinars, it’s video, case studies, and more – make sure to have the content in the format my prospects desire.
Adobe Experience Cloud Blog
MAY 11, 2011
Are you leveraging white papers and webinars? Was it your case studies and webinars? In fact, a 2010 Nielsen Global Consumer Report found that 57% of online respondents considered reviews prior to buying. . Think about all the messaging tools at your disposal. Have you integrated repurposed video from company archives?
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