• INFER  |  WEDNESDAY, DECEMBER 7, 2016
    [2010, Marketo] Infer Launches New Predictive Behavior Scoring for Pardot; Expands Sales Intelligence Capabilities
    Already available for Marketo and Oracle Eloqua , Infer’s behavior scoring uses the most advanced data mining in the industry to model every snapshot of a prospect’s behavior. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. the next three weeks). About Infer.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2016
    [2010, Marketo] How a Content Refresh Can Help You Stay Relevant
    Nothing screams “old content” like outdated data or a hyperlink that takes you to content from 2010, or worse—a 404 page. Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale?
  • INFER  |  THURSDAY, OCTOBER 20, 2016
    [2010, Marketo] Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness
    Infer mines comprehensive customer information and buying signals from CRM, MA and web analytics systems, and returns accurate predictions and insights through connectors for Dynamics 365 for Sales , Salesforce CRM , Marketo , Oracle AppCloud , Pardot , HubSpot and Google Analytics. About Infer.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [2010, Marketo] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Infer’s open architecture pulls in comprehensive customer information and activity data through prebuilt connectors with sources like Salesforce, Marketo, Oracle Eloqua, Pardot and Google Analytics. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. About Infer. Additional Resources.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [2010, Marketo] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers. Press Release:  Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs. the next three weeks). About Infer. Additional Resources. Become a Facebook fan of Infer.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [2010, Marketo] Infer Named a 2016 CRM Market Rising Star
    Founded in 2010 by three former Google engineers, the company leverages its knowledge of search for its predictive lead scoring and analytics platform. Users have access to Infer’s full suite of integrations with systems such as Marketo and Google Analytics, among others. Infer is honored to be named a 2016 CRM Market Rising Star!
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [2010, Marketo] Infer Named a 2016 CRM Market Rising Star
    Founded in 2010 by three former Google engineers, the company leverages its knowledge of search for its predictive lead scoring and analytics platform. Users have access to Infer’s full suite of integrations with systems such as Marketo and Google Analytics, among others. Infer is honored to be named a 2016 CRM Market Rising Star!
  • VIDYARD  |  THURSDAY, JULY 7, 2016
    [2010, Marketo] You’re Building The Airplane as You’re Flying It — Wise Words from Brian Hansford
    “Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category. Eventually, the turn-around got to him. was a thing.”. Something different. Content.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [2010, Marketo] Vidyard Wins 2016 Marketo Revvie Award
    Video intelligence platform honored in the “Partner of the Year, Launchpoint Technology” category for the impact of its video platform for joint Marketo customers. In 2015, Vidyard surpassed the milestone of  more than 100 Marketo customers  using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • INFER  |  THURSDAY, MAY 5, 2016
    [2010, Marketo] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    After upgrading, companies can also take advantage of Infer’s full suite of connectors, including integrations with Marketo, Google Analytics and a variety of other systems. Infer also expanded its library of signals with new technographic data, and added Marketo behavioral activity to the platform’s wide range of existing input signals.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [2010, Marketo] 15 best Big Data companies and why they stand out
    Domo’s been around since 2010, but that’s still an absurdly large amount of funding for a company that’s just publicly entered the market. The DataHero cloud-based service collects data from such disparate sources as Box, Dropbox, Google Drive, Excel, Office 365, Marketo, HubSpot, and Eventbrite, and turns it into charts and dashboards. For
  • VIDYARD  |  TUESDAY, APRIL 19, 2016
    [2010, Marketo] Vidyard Named Finalist for 2016 Marketo Revvie Awards
    Vidyard recognized in the “Partner of the Year, LaunchPoint Technology” category for the success and impact of its video platform with joint Marketo customers. In 2015, Vidyard surpassed the milestone of more than 100 Marketo customers using its platform to boost marketing and sales performance. About Marketo Revvie Awards.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [2010, Marketo] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    For example, by feeding rich Infer Profiles into Terminus, a marketer can show personalized display ads to particular B2B accounts, i.e. best-fit marketers who use the Marketo platform. Founded in 2010, Infer delivers a predictive sales and marketing platform that helps companies win more customers. About Infer. Additional Resources.
  • FATHOM  |  TUESDAY, APRIL 12, 2016
    [2010, Marketo] Marketing Automation: Why It’s Leading the Nurture Marketing Revolution
    After a bit of a lull in the space, Eloqua brought attention back to marketing automation in 1999 and inspired competitors such as Pardot , Hubspot , and Marketo to jump into the ring a bit later in 2006. Marketing automation has become a bit of a buzzword. Accordingly, it is a pretty well-known idea at this point. Read on to find out.
  • CHIEFMARTECH  |  MONDAY, APRIL 11, 2016
    [2010, Marketo] The buzz around account-based marketing at MarTech
    Jon Miller , founder and CEO of Engagio and former CMO of Marketo, is one of the foremost thought leaders in ABM best practices today. In 2010, predictive came about to tell us which leads to focus on. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. We help with that analysis and insights piece.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [2010, Marketo] AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers
    According to some reports, these tests may have been going on since as early as 2010. Author: Mike Tomita Stop the presses! This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out. As As a digital marketer, this may also have significant impact on your  advertising strategy.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [2010, Marketo] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Take for example when Gap changed its logo in 2010 to try and bring a fresh feel to a tried and true brand. Author: Kristi Eide Donald Trump has taken the world by storm with his crazy tactics and outrageous charades as he makes his bid for Republican presidential candidate. And make no mistake about it, everyone is watching. Live Your Brand.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [2010, Marketo] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    As you may know, Teradata’s marketing applications business was a mashup of the original Teradata marketing products, developed over the past 20 years and largely on-premise, and the Aprimo cloud-based systems acquired for $525 million in 2010. One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now?
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [2010, Marketo] Here’s just a taste of what transpired at MarTech Europe this week
    Gijs van Kersen , senior manager marketing operations EMEA at Juniper Networks, told the story of the incredible journey his company has taken to fully-integrated digital marketing — starting from almost no global marketing technology infrastructure in 2010 to what is now “a well-oiled machine with defined processes and analysis.”
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [2010, Marketo] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Launched in 2010, Yesware owes its revenue margin to its successful referral program. Author: Laxman Papineni When was the first time you hopped on an Uber? Chances are that you did so after a friend recommended its services. Why SaaS Start-ups Adopted Referral Marketing. Though Dropbox’s approach was simple, it was well ahead of the times.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [2010, Marketo] 33 Inspiring B2B digital marketing case studies
    In 2010, the partners presented more than 300 webinars (both their own and through other people). MARKETO : Is a leading provider of marketing analytics software. Maybe it’s because the buying cycle takes longer, more people are involved in purchase decisions and sales are made for rational, not emotional, reasons. million. million.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [2010, Marketo] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Remember how much simpler life was back in 2010? Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Many of the original scoring vendors specialized in a single application.
  • MODERN B2B MARKETING  |  MONDAY, JULY 21, 2014
    [2010, Marketo] 5 Reasons to Invest in Interactive Content
    For one, the novelty effect – interactive content is fresh now, but so were infographics in 2010, and so were blogs in the early 2000s. Reasons to Invest in Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As Mark Schaefer rightfully notes, we live in an age of content shock.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [2010, Marketo] Rise of the Marketing Platform
    1990s – 2010: Marketing shifts again to developing and managing customer relationships. In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. Author: Jon Miller I’m about to make a staggering statement. Ready for it?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [2010, Marketo] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    Here’s why: In a 2010 study by the Aberdeen Group , companies with strong sales and marketing alignment achieved 20% annual revenue growth. HubSpot , Marketo ). Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? It all comes down to goals.
  • LEADERSHIP  |  FRIDAY, MARCH 7, 2014
    [2010, Marketo] Interesting Infographics: Must-Know Data To Improve Your Email Campaigns
    In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. As reported in Marketo’s infographic “Email Cheatsheet”, I invite you to review the subsequent information, which will be helpful in your forthcoming email marketing campaigns: The Importance of Testing.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [2010, Marketo] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    Jon Miller is the VP Marketing and Co-Founder of Marketo. He is on the board of Scripted and is an advisor to Optimizely and NewsCred.  In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue.  Share your thoughts below! Jon has a passion for helping marketers everywhere.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [2010, Marketo] More New Systems Challenge the Marketing Automation Status Quo
    SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems. Last week’s post looked at newer marketing automation systems that focused on small businesses. Here are a few options.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2010, Marketo] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in  39 of our articles  over the past few years). Ready? Here we go. 1. mail:  I first  wrote about this one  in October of 2008.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2010, Marketo] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in  39 of our articles  over the past few years). Ready? Here we go. 1. mail:  I first  wrote about this one  in October of 2008.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [2010, Marketo] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    Every year, Saleforce.com chooses a charity to spotlight at Dreamforce — this year, they chose rebuilding efforts in Haiti, which is still suffering the effects of the 2010 earthquake. Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [2010, Marketo] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta. think the answer is: probably not. But I digress.
  • VIEWPOINT  |  TUESDAY, OCTOBER 15, 2013
    [2010, Marketo] Internet Radio - Its Time Arrived Several Years Ago!
    SLMA Radio - Since 2010. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. The study found that 53% of web users listen to internet services. with Daniel Perry.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [2010, Marketo] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. Pinterest launched in March 2010, and Instagram in October 2010.
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    [2010, Marketo] Marketing Automation Industry Growth
    billion in 2010 to $4.8 Some of the factors  influencing  its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).… billion in 2015.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [2010, Marketo] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation?
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [2010, Marketo] A Brief History of Marketing
    I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Heck, even the simplistic “ History of Marketing Channels ” infographic from Visual Loop published back in 2010 had more meat. Maybe I am being too picky.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [2010, Marketo] A Brief History of Marketing
    I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Heck, even the simplistic “ History of Marketing Channels ” infographic from Visual Loop published back in 2010 had more meat. Maybe I am being too picky.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 20, 2012
    [2010, Marketo] Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
    Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. More concretely, Salesforce now has to think long and hard about Marketo ’s future. The expectation has always been that Marketo would remain independent, eventually as a public company.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    [2010, Marketo] The Secrets Behind Successful Company Blogs
    According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not. Marketo, for example, separates their blogs by topic. That’s not a typo. If you aren’t blogging, you’re falling behind. Blog About Trending Topics.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 2, 2012
    [2010, Marketo] Old vs. New: The Evolution of the Term Social Marketing
    by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. Back in 2010, we released the Definitive Guide to B2B Social Media. Kotler’s Definition of Social Marketing.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [2010, Marketo] Follow The Money To The CMO
    Oracle: Buys Market2Lead in May 2010. IBM: Buys Coremetrics in June 2010. Buys Unica in August 2010. Salesforce: Buys Jigsaw in April 2010. Teradata:  Buys Aprimo in December 2010. Marketo:  Buys Crowd Factory in April 2012. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. B2B Blogge
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [2010, Marketo] 2012 #Nifty50 Top Men in Technology on Twitter
    His unique approach to marketing, which he has developed over the course of 20 years, has led to numerous awards and recognitions, including BtoB Magazine’s “Top 25 B2B Marketer of the Year” for 2010 and 2009 and the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. Chris Adams – @chrishadams. Founder of St.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2010, Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Stacey Acevero.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2010, Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Stacey Acevero.
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [2010, Marketo] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution.   And even if they do, models tend to provide guidance only at a fairly high level, which doesn’t much help with granular touch-sequence decision-making. Photo credit: dolphinsdock. Which media channel is really driving the sale, they ask. 
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 15, 2012
    [2010, Marketo] Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary
    Maria Pergolino, Senior Director of Marketing, Marketo (@InboundMarketer). Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. As you can probably tell from the title, this virtual event was all about mobile marketing. 2D codes).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 1, 2012
    [2010, Marketo] Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented
    That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). This share can only drop over time as new entrants emerge.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 31, 2012
    [2010, Marketo] Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
    The one item that people usually find most interesting is the size of the industry. I put this at $325 million for 2011, a 50% increase from 2010. It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. The new report contains a rich trove of industry information. come at these figures in two ways.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 12, 2012
    [2010, Marketo] B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap
    Spangler points out that people ages 35-54 made up 29% of Facebook users in 2010. B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jessica Langensand This week, we were invited to join GlobalSpec’s Industrial Marketing Digital Summit.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [2010, Marketo] Purchases are fun, but…….they don’t move the business needle
    When used primarily as an email engine, adoption is “probably more than 50% (DemandGen Report, October 5, 2010). Good place to start is the Marketing Measurement Cheat Sheet by Marketo.). We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too. Problem is, just spending money does not move the business needle.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [2010, Marketo] SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize
    In 2010, Twitter introduced search ads similar to Google’s AdWords, and it continues to acquire search-related companies, such as Julpan and Bagcheck. In fact, we employ the services of his company here at Marketo. This is your chance to ask one of the masters anything you want about SEO and social media. We’re big fans of Lee.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [2010, Marketo] An Example of a Well Executed Event: Blueglass 2012
    These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. An Example of a Well Executed Event: Blueglass 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Attendee Only Content - Not Shared Via Social. In 2008 I found a conference that seemed just right.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [2010, Marketo] Kwanzoo Builds Content for Cross-Channel Marketing
    Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. There’s certainly a market today for this approach: Kwanzoo has landed about 25 clients since its launch in 2010 and seems to be growing nicely. But the company reached out to me recently and provided a clearer explanation.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 13, 2012
    [2010, Marketo] Some of the Best Tweets from the Insider Summit #IS12
    “ @SAPCRM’s @Nicholask71 at #IS12: “40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.” “ “Never call a name who just entered your system a lead” -Jon Miller of @marketo. Share. The welcome reception at #IS12 is awesome [link]. Reply Retweet.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 13, 2012
    [2010, Marketo] Some of the Best Tweets from the Insider Summit #IS12
    “ @SAPCRM’s @Nicholask71 at #IS12: “40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.” “ “Never call a name who just entered your system a lead” -Jon Miller of @marketo. Share. The welcome reception at #IS12 is awesome [link]. Reply Retweet.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [2010, Marketo] How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic]
    Analysts say the economy may have grown by as much as 3 percent from October to December of 2011, representing the largest growth since the Spring of 2010 – not too shabby. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [2010, Marketo] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    7,113 votes were cast (22% more than the 2010 election) for 79 nominees by 4,656 people (each voter could choose up to three nominees). Maria Pergolino – Marketo www.marketo.com. Phil Fernandez – Marketo www.marketo.com. James W. The recipients are: (Not in order of votes). Steve Woods – Eloqua www.eloqua.com.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2011
    [2010, Marketo] Social Media In Demand Generation: Cracking The Mystery
    The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ).  Continue to evolve your demand generation efforts by downloading “ Demand Generation, Marketo’s Secret Sauce”. by Maria Pergolino So you bought into social media as a B2B demand generation channel.  What went wrong?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [2010, Marketo] ‘Rocket Fuel’ and Today’s $50M Funding News
    by Phil Fernandez This morning, we had some great news here at Marketo. We’re delighted to welcome Battery, and General Partner Neeraj Agrawal , to the Marketo journey. The media have been enthusiastic about our news, but today’s announcement is just the tip of the iceberg of a truly breakout year for Marketo.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [2010, Marketo] Marketo Raises Another $50 Million: Where Does the Money Go?
    Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. Remember that Marketo said it has $70 million cash on hand? That $17 million cash loss in 2011 compares with $7 million I estimated that Marketo lost in 2010.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2011
    [2010, Marketo] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
    The comScore 2010 U.S. Identifying the Hottest Social Networks and Niche Sites for Your Target Audience was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media.  Such online channels can’t be overlooked.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [2010, Marketo] Brand and Demand Convergence Required
    2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Specifically the convergence of branding and demand generation. Enter the recession. 1984?!
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [2010, Marketo] How to make your 2012 sales quota (or look for a new job)
    Out of 10 salespeople, only 6 made quota in 2010. It’s 100% free, so why don’t you click the image and download it right now? (We only share your contact info with the sponsor, Marketo.). B2B Lead Generation | How to Find New Customers. Over 9 out 10 companies (95%) raised sales quotas in 2011. How to Find New Customers.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 6, 2011
    [2010, Marketo] B2B Demand Generation is Critical Today. Here’s How to Learn It
    recent study by CSO insights found that only 6 out of 10 B2B salespeople made quota in 2010. It’s 100% free, so why don’t you click the image and download it right now? (We only share your contact info with the sponsor, Marketo.). B2B Lead Generation | How to Find New Customers. Looking for Leads. It’s global too.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [2010, Marketo] The Best B2B Marketing Ideas of 2010
    B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. You Don’t Know Jack (about online marketing) by Marketo (36%). 1. Those are a few of the favorites we found in 2010. Today’s August 31st – the last day of the 3rd quarter.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [2010, Marketo] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
    million, an increase of 61 percent from the same quarter of 2010. Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2011
    [2010, Marketo] ‘More Intelligent’ Marketing Drives Greater Revenue Performance and ROI
    This is from Marketo’s newly published “Definitive Guide to Marketing Metrics and Analytics” : Do you know what profits a 10% increase in your marketing budget would generate? According to the Lenskold Group’s 2010 B2B Lead Generation Marketing ROI Study, the most common answer to this question is “I Don’t Know.”. by Phil Fernandez.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2011
    [2010, Marketo] 4 Considerations to Help Tackle the Changing Nature of Buyer Behavior
    Internet activity, The Nielsen Company found that the number of those actively using the Web grew 3.8% in January 2010 alone, to slightly more than 203 million users. million home and work Internet users visited at least one eBay-owned site or launched an eBay-owned application during January 2010. Attention Scarcity Online.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 9, 2011
    [2010, Marketo] The Economy is Terrible! Or is it?
    Marketo Closes Record Quarter – Adds More Than 170 Customers, Grows Revenue 140 Percent Year-Over-Year. 2010 Proves to be Another Outstanding Year for Kinaxis. B2B Demand Generation | Does this make sense? Stocks Plunge on Fears of Global Turmoil. Investors Cite Slow U.S. Recovery and Europe’s Debt Crisis. Or are they?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [2010, Marketo] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
    The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [2010, Marketo] Are B2B Companies Finally “Getting” Content Marketing?
    B2B demand generation | Content Marketing. Has content marketing finally reached its tipping point ? But most were lost. Content Marketing expert Joe Pulizzi of Junta42 wrote a great guest post for us called Developing an Integrated Content Marketing Strategy That Works. Check it out!). It’s about time. What do you think? We love comments.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 8, 2011
    [2010, Marketo] The Marketo Revenue Rockstar event, NYC
    Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. Final speaker was Jon Miller, VP of Marketing and co-founder of Marketo, who delivered his “Secret Sauce&# presentation. If you were as good as Marketo, Find New Customers would not exist.). Debbie Qaquish. Jim Lenskold. Jon Miller.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [2010, Marketo] Who is the Fearless Competitor?
    Creator of “ Best B2B Marketing Idea of a Year Award ” won in 2010 by Kinaxis. Highlighted as  Marketing Mogul  at Marketo – a highly selective group of top  demand generation experts. Fearless Competitor  listed in  Big List of B2B Marketing blogs  by  Marketo. B2B Lead Generation | Who is the Fearless Competitor? Here you go.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [2010, Marketo] The Best B2B Marketing Ideas of 2010 – Q1 Review
    This contest, which ran at the end of 2010 was won by Kinaxis. You Don’t Know Jack (about online marketing) by Marketo (36%). 1. This campaign, by the marketing automation software company, Marketo , used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. Juan Eloqua.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [2010, Marketo] The thieves have been vanquished
    We went dark on August 3, 2010. Since thanks go out to our supporters, like Marketo, Eloqua, SiriusDecisions, Junta42, Avitage, MarketingProfs, Communications Strategy Group and a special thank you goes out to Jill Konrath for her faith and support. For another post on this, see Find New Customers is back and better than ever.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [2010, Marketo] Marketing Automation Venture Funding: Profitable or Profligate?
    On one end of the spectrum, you’ve got Marketo, ( Jeff – our great white paper, How to Find New Customers , was sponsored by Marketo ) which has raised $58 million to-date and $35 million of that in the last twelve months. What makes Eloqua and Marketo think they can pull off billion dollar IPOs and knock it out of the park?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [2010, Marketo] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Ways to Improve the Quality of Your Sales Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Commit to lead nurturing.
  • MARKETING FINGER  |  MONDAY, MAY 16, 2011
    [2010, Marketo] Content Marketing: How Companies are Doing It [Infographic]
    Why do companies pursue content marketing, and how are they doing it? A new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. b2b marketing social media content marketing Infographic Marketo
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2011
    [2010, Marketo] Is Content Marketing Traditional Advertising’s New Rival? [Infographic]
    The data for this rockin’ infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the amazing content marketers at MarketingProfs and Junta42! Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • SALES LEAD INSIGHTS  |  THURSDAY, MAY 12, 2011
    [2010, Marketo] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
    Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. The following two data points help to tell the story: 52% of Sales reps do not achieve their Sales goals ( CSO Insights 2010).
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [2010, Marketo] Improve Lead Generation with Help from Unhappy Customers
    In fact, a 2010 Nielsen Global Consumer Report found that 57% of online respondents considered reviews prior to buying. . Improve Lead Generation with Help from Unhappy Customers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Andrew Spoeth. Thomas Edison. Are you leveraging white papers and webinars?
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [2010, Marketo] The Rise of the Content Marketer « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [2010, Marketo] Strategies for B2B Marketing in a Recession, Part 2
    This means the basic challenges, and opportunities, of B2B marketing in a recession still apply. I was reminded of this when listening to Marketo’s Chief Revenue Officer Paul Albright in his recent webinar, Demystifying the Strategies of High Momentum Marketing and Sales. As he says, “winners don’t waste a good recession&#.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [2010, Marketo] 5 Strategies that Fuel the Sales and Marketing Machine
    It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The unshakable solidarity that we’re experiencing at Marketo is perhaps a symptom of our current growth. Strategies that Fuel the Sales and Marketing Machine was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [2010, Marketo] Congrats to Marketing Automation companies for a great quarter!
    We especially congratulate strong supporters of Find New Customers , especially  Marketo , Silverpop , Genius.com , Hubspot and Eloqua. Some of the highlights reported by specific vendors included: Marketo  adding 146 new customers, reaching the 1,000-customer count. Neolane  increasing its revenue 80% compared to Q1 2010.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [2010, Marketo] Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth
    52% of sales reps do not achieve their sales goals (CSO Insights, 2010 SPO Sales Strategy Analysis). Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 15-year low in terms of sales productivity (Chief Sales Office, Insights Study).
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2011
    [2010, Marketo] 5 B2B Marketing Tips for Using Press Releases
    2010 study by Forrester research found that online viewing now equals that of TV viewing. To see Marketo’s own press releases, visit our News Center. by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. The average U.S.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [2010, Marketo] Tax Time for the Marketing and Sales Professional
    You may have heard about this one back in 2009 or 2010 when you noticed your paycheck getting a little larger because your employer had adjusted your withholding.  Tax Time for the Marketing and Sales Professional was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Related to Work: 1. Making Work Pay tax credit.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [2010, Marketo] 5 Amazing Infographics to Guide Your Online B2B Marketing
    The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. 2. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [2010, Marketo] 4 BtoB Marketing Action Items for 2011
    You’ll be ready to purchase important components like marketing automation from companies like Eloqua , Marketo and Silverpop. Please note: Most companies raised sales quotas in 2010 (as per CSO Insights), but IMHO raising quotas does not increase revenue. Originally posted 12/30/2010). Happy New Year from Find New Customers !
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 10, 2011
    [2010, Marketo] How Everybody Wins with HubSpot's Funding « The Effective Marketer
    This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Everyone Wins But it also means something else. Market Segmentation And here is worth pausing for a moment.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [2010, Marketo] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    For best practices here, tune in for Marketo’s Revenue Masters Webinar on May 4. At Marketo, we pair SDRs to specific Sales Account Executives territories.  At Marketo, our SDRs pass 7% of all Leads to the Sales team as “Sales Leads” (e.g. Marketo looks for the following characteristics in prospective SDRs: College degree.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [2010, Marketo] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 8, 2011
    [2010, Marketo] What the iPad Revolution Means to The Future of Sales and Marketing
    million in 2012, up from an estimated 14 million in 2010. What the iPad Revolution Means to The Future of Sales and Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. year ago, when the iPad was first launched, the questions were, “would anyone care?” million iPads this year, and 63.3 Smart move.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [2010, Marketo] Sunday thoughts
    By now, we have our weekly leads report from  Marketo. Why can’t other firms provide a quality weekly report via email like Marketo does? We use this report to sent Marketo a bill each month, which they promptly pay. Just got back from the Aprimo Marketing Summit. Great event. Great speakers. Seth Godin.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2011
    [2010, Marketo] Ease Email Marketing Headaches
    B2B spending on email marketing is estimated to have grown by 2.4% to $206 million in 2010, according to Metrics 2.0. 75% of daily social media users said email is the best way for companies to communicate with them compared to 65% of all email users according to a study by MarketingSherpa (2010). Increase segmentation options.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 23, 2011
    [2010, Marketo] B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers
    by Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010. B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Read below for a quick summary.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [2010, Marketo] 5 Steps to Social Media Leads with Content Marketing
    To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6% of respondents using this metric in 2010 to 65.7% in 2011 - the most dramatic change for any social media metric in the survey. One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. Great question.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 18, 2011
    [2010, Marketo] Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup
    by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series.  During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals.
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