• MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [2010, Marketo] Rise of the Marketing Platform
    1990s – 2010: Marketing shifts again to developing and managing customer relationships. In this model, a few companies (including Marketo ) will emerge as viable players in the platform category, since it requires companies of a certain size and resources. 'Author: Jon Miller I’m about to make a staggering statement. Why Now?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 1, 2014
    [2010, Marketo] B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
    Here’s why: In a 2010 study by the Aberdeen Group , companies with strong sales and marketing alignment achieved 20% annual revenue growth. HubSpot , Marketo ). 'Artillery B2B Marketing Blog > The Forward Observer. Are you tired of the childish bickering and finger pointing between Sales and Marketing? It all comes down to goals.
  • LEADERSHIP  |  FRIDAY, MARCH 7, 2014
    [2010, Marketo] Interesting Infographics: Must-Know Data To Improve Your Email Campaigns
    In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. As reported in Marketo’s infographic “Email Cheatsheet”, I invite you to review the subsequent information, which will be helpful in your forthcoming email marketing campaigns: The Importance of Testing.
  • CRIMSON MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [2010, Marketo] Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
    Jon Miller is the VP Marketing and Co-Founder of Marketo. In 2010, the CMO Institute named Jon a Top 10 CMO for companies under $250 million in revenue.  The post Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast] appeared first on. Share your thoughts below!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [2010, Marketo] More New Systems Challenge the Marketing Automation Status Quo
    SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems. 'Last week’s post looked at newer marketing automation systems that focused on small businesses. Here are a few options. to $9.99 per month.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2010, Marketo] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in  39 of our articles  over the past few years). Ready? Here we go. mail:  I first  wrote about this one  in October of 2008.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [2010, Marketo] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Web Site : In April of 2010, the AP replaced web site (two words) with website (one word). Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in  39 of our articles  over the past few years). Ready? Here we go. mail:  I first  wrote about this one  in October of 2008.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [2010, Marketo] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    Every year, Saleforce.com chooses a charity to spotlight at Dreamforce — this year, they chose rebuilding efforts in Haiti, which is still suffering the effects of the 2010 earthquake. Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [2010, Marketo] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    The current marketing automation leaders – Oracle Eloqua , Marketo , Salesforce Pardot , Silverpop , Act-On, etc. The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta. think the answer is: probably not. But I digress.
  • VIEWPOINT  |  TUESDAY, OCTOBER 15, 2013
    [2010, Marketo] Internet Radio - Its Time Arrived Several Years Ago!
    SLMA Radio - Since 2010. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. The study found that 53% of web users listen to internet services. with Daniel Perry.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [2010, Marketo] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    'Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  Pinterest launched in March 2010, and Instagram in October 2010. The iPhone was not released until June 29, 2007, and the iPad didn’t come out until April 3, 2010. What Hasn’t Changed. According to IBM, we now create 2.5 What Has Changed.
  • FATHOM  |  WEDNESDAY, MAY 8, 2013
    [2010, Marketo] Marketing Automation Industry Growth
    billion in 2010 to $4.8 Some of the factors  influencing  its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).… billion in 2015.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 25, 2013
    [2010, Marketo] B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller
    Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. What is Marketing Automation?
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 25, 2013
    [2010, Marketo] A Brief History of Marketing
    I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo. Heck, even the simplistic “ History of Marketing Channels ” infographic from Visual Loop published back in 2010 had more meat. Maybe I am being too picky.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 20, 2012
    [2010, Marketo] Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation
    Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. More concretely, Salesforce now has to think long and hard about Marketo ’s future. The expectation has always been that Marketo would remain independent, eventually as a public company. recently, so $23.50
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 15, 2012
    [2010, Marketo] The Secrets Behind Successful Company Blogs
    According to Hubspot’s, State of Inbound Marketing Lead Generation Report, 2010 , “B2B companies that blog generate 67% more leads per month” than those who do not. Marketo, for example, separates their blogs by topic. That’s not a typo. If you aren’t blogging, you’re falling behind. Blog About Trending Topics.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 2, 2012
    [2010, Marketo] Old vs. New: The Evolution of the Term Social Marketing
    by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. Back in 2010, we released the Definitive Guide to B2B Social Media. Kotler’s Definition of Social Marketing.
  • B2BBLOGGERS  |  WEDNESDAY, SEPTEMBER 19, 2012
    [2010, Marketo] Follow The Money To The CMO
    Oracle: Buys Market2Lead in May 2010. IBM: Buys Coremetrics in June 2010. Buys Unica in August 2010. Salesforce: Buys Jigsaw in April 2010. Teradata:  Buys Aprimo in December 2010. Marketo:  Buys Crowd Factory in April 2012. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. B2B Blogge
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [2010, Marketo] 2012 #Nifty50 Top Men in Technology on Twitter
    His unique approach to marketing, which he has developed over the course of 20 years, has led to numerous awards and recognitions, including BtoB Magazine’s “Top 25 B2B Marketer of the Year” for 2010 and 2009 and the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. The future of profit is purpose. ”.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2010, Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Stacey Acevero.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [2010, Marketo] The Top #Nifty50 Women in Technology on Twitter for 2012
    In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Stacey Acevero.
  • BIZNOLOGY  |  FRIDAY, AUGUST 24, 2012
    [2010, Marketo] The Thorny Question of Marketing Attribution: Does It Apply to B2B?
    According to a 2010 Lenskold Group study , only 3% of business marketers are modeling for attribution. Have a look at the Definitive Guide to Marketing Metrics and Analytics produced by Marketo’s VP of Marketing Jon Miller, where he shares the attribution methods Marketo uses for its own marketing efforts.  Weighting. Modeling.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 15, 2012
    [2010, Marketo] Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary
    Maria Pergolino, Senior Director of Marketing, Marketo (@InboundMarketer). Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. As you can probably tell from the title, this virtual event was all about mobile marketing. 2D codes).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 1, 2012
    [2010, Marketo] Raab Report: B2B Marketing Automation Industry Is Getting More, Not Less, Fragmented
    That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). This share can only drop over time as new entrants emerge.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JULY 31, 2012
    [2010, Marketo] Raab Report: B2B Marketing Automation Revenues to Hit $525 Million in 2012
    put this at $325 million for 2011, a 50% increase from 2010. It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012. come at these figures in two ways.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 12, 2012
    [2010, Marketo] B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap
    Spangler points out that people ages 35-54 made up 29% of Facebook users in 2010. B2B Marketers’ Big Challenges: GlobalSpec’s Industrial Summit Recap was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jessica Langensand This week, we were invited to join GlobalSpec’s Industrial Marketing Digital Summit.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [2010, Marketo] Purchases are fun, but…….they don’t move the business needle
    When used primarily as an email engine, adoption is “probably more than 50% (DemandGen Report, October 5, 2010). Good place to start is the Marketing Measurement Cheat Sheet by Marketo.). We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too. Problem is, just spending money does not move the business needle.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [2010, Marketo] SEO vs. Social Media for B2B Marketing: Join us Wednesday for a Tweet Chat with Lee Odden, CEO of TopRank and author of Optimize
    So on Wednesday, April 25 th , the Marketo B2B Marketing Book Club is inviting you to a special tweetchat with Lee Odden, CEO and co-founder of TopRank and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. In fact, we employ the services of his company here at Marketo.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [2010, Marketo] An Example of a Well Executed Event: Blueglass 2012
    These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. An Example of a Well Executed Event: Blueglass 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. I’m not saying all are bad, but it’s rare I find events that are done just right.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [2010, Marketo] Kwanzoo Builds Content for Cross-Channel Marketing
    Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. There’s certainly a market today for this approach: Kwanzoo has landed about 25 clients since its launch in 2010 and seems to be growing nicely. But the company reached out to me recently and provided a clearer explanation.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 13, 2012
    [2010, Marketo] Some of the Best Tweets from the Insider Summit #IS12
    “ @SAPCRM’s @Nicholask71 at #IS12: “40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.” “ “Never call a name who just entered your system a lead” -Jon Miller of @marketo. Share. The welcome reception at #IS12 is awesome [link]. Reply Retweet.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 13, 2012
    [2010, Marketo] Some of the Best Tweets from the Insider Summit #IS12
    “ @SAPCRM’s @Nicholask71 at #IS12: “40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.” “ “Never call a name who just entered your system a lead” -Jon Miller of @marketo. Share. The welcome reception at #IS12 is awesome [link]. Reply Retweet.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2012
    [2010, Marketo] How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic]
    Analysts say the economy may have grown by as much as 3 percent from October to December of 2011, representing the largest growth since the Spring of 2010 – not too shabby. Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 27, 2011
    [2010, Marketo] Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
    7,113 votes were cast (22% more than the 2010 election) for 79 nominees by 4,656 people (each voter could choose up to three nominees). Maria Pergolino – Marketo www.marketo.com. Phil Fernandez – Marketo www.marketo.com. James W. The recipients are: (Not in order of votes). Steve Woods – Eloqua www.eloqua.com.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2011
    [2010, Marketo] Social Media In Demand Generation: Cracking The Mystery
    The average social media activity of Forbes 100 companies in 2010 showed a consistent weekly effort ( InsideView ).  Continue to evolve your demand generation efforts by downloading “ Demand Generation, Marketo’s Secret Sauce”. by Maria Pergolino So you bought into social media as a B2B demand generation channel.  What went wrong?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2011
    [2010, Marketo] ‘Rocket Fuel’ and Today’s $50M Funding News
    by Phil Fernandez This morning, we had some great news here at Marketo. We’re delighted to welcome Battery, and General Partner Neeraj Agrawal , to the Marketo journey. The media have been enthusiastic about our news, but today’s announcement is just the tip of the iceberg of a truly breakout year for Marketo.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 16, 2011
    [2010, Marketo] Marketo Raises Another $50 Million: Where Does the Money Go?
    Marketo this morning announced a new $50 million funding round, almost exactly one year to the day after raising $25 million in November 2010. All this new information begs for an update of the analysis of Marketo’s finances that I prepared last year. Remember that Marketo said it has $70 million cash on hand?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2011
    [2010, Marketo] Identifying the Hottest Social Networks and Niche Sites for Your Target Audience
    The comScore 2010 U.S. Identifying the Hottest Social Networks and Niche Sites for Your Target Audience was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino In the buyer driven atmosphere of 2011, B2B marketing can’t ignore social media.  Such online channels can’t be overlooked.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2011
    [2010, Marketo] Brand and Demand Convergence Required
    2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. Brand and Demand Convergence Required was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Specifically the convergence of branding and demand generation. Enter the recession. 1984?!
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 27, 2011
    [2010, Marketo] How to make your 2012 sales quota (or look for a new job)
    Out of 10 salespeople, only 6 made quota in 2010. We only share your contact info with the sponsor, Marketo.). B2B Lead Generation | How to Find New Customers. Here are a few facts to cause deep concerns (Data from CSO Insights): (For a related post, check out Why Sales Needs Content Marketing and Marketing Automation.).
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 6, 2011
    [2010, Marketo] B2B Demand Generation is Critical Today. Here’s How to Learn It
    recent study by CSO insights found that only 6 out of 10 B2B salespeople made quota in 2010. We only share your contact info with the sponsor, Marketo.). B2B Lead Generation | How to Find New Customers. And almost ALL companies (95%) raised quotas in 2011. Looking for Leads. The fresh approach needed today? It’s global too.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 31, 2011
    [2010, Marketo] The Best B2B Marketing Ideas of 2010
    B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. You Don’t Know Jack (about online marketing) by Marketo (36%). Those are a few of the favorites we found in 2010. Today’s August 31st – the last day of the 3rd quarter.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 30, 2011
    [2010, Marketo] ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance
    million, an increase of 61 percent from the same quarter of 2010. Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 71 percent of U.S. web users have Facebook accounts (Source iStrategy Labs). Has your company?”.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2011
    [2010, Marketo] ‘More Intelligent’ Marketing Drives Greater Revenue Performance and ROI
    This is from Marketo’s newly published “Definitive Guide to Marketing Metrics and Analytics” : Do you know what profits a 10% increase in your marketing budget would generate? According to the Lenskold Group’s 2010 B2B Lead Generation Marketing ROI Study, the most common answer to this question is “I Don’t Know.”. by Phil Fernandez.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 17, 2011
    [2010, Marketo] 4 Considerations to Help Tackle the Changing Nature of Buyer Behavior
    in January 2010 alone, to slightly more than 203 million users. The same Nielsen study mentioned above found that the average time people spend using Facebook per month grew nearly 10% monthly over a year, topping seven hours at the beginning of 2010 and apparently not having slowed since. Attention Scarcity Online.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 9, 2011
    [2010, Marketo] The Economy is Terrible! Or is it?
    Marketo Closes Record Quarter – Adds More Than 170 Customers, Grows Revenue 140 Percent Year-Over-Year. 2010 Proves to be Another Outstanding Year for Kinaxis. B2B Demand Generation | Does this make sense? Stocks Plunge on Fears of Global Turmoil. Investors Cite Slow U.S. Recovery and Europe’s Debt Crisis. Or are they?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2011
    [2010, Marketo] 2011 Lead Management Optimization Survey shows less focus on branding, more on customers
    The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.
  • ONPATH  |  THURSDAY, JULY 28, 2011
    [2010, Marketo] Close the Gap to Close More Sales
    This August 6, 2010 file photo shows Tyson Gay of the US (left) winning the men's 100m ahead of Jamaica's Usain Bolt at the IAAF Diamond League DN Galan, at the Stockholm Olympic Stadium in Stockholm, Sweden. Our salesforce ottawa consulting practice has recently adopted Marketo to help customers with this process. Said Sharon.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 25, 2011
    [2010, Marketo] Are B2B Companies Finally “Getting” Content Marketing?
    Seems to me that despite articles like Inside the Mind of the B2B Buyer, great books like Content Rules and Get Content, Get Customers , and the insights of experts such as Ann Handley, CC Chapman and Joe Pulizzi, content marketing remained a tiny sliver though 2009, 2010 and early 2011. B2B demand generation | Content Marketing.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 8, 2011
    [2010, Marketo] The Marketo Revenue Rockstar event, NYC
    Yesterday, I had the opportunity to attend the Marketo Revenue Rockstar event in NYC. Final speaker was Jon Miller, VP of Marketing and co-founder of Marketo, who delivered his “Secret Sauce&# presentation. If you were as good as Marketo, Find New Customers would not exist.). Debbie Qaquish. Jim Lenskold. Jon Miller.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [2010, Marketo] Who is the Fearless Competitor?
    Creator of “ Best B2B Marketing Idea of a Year Award ” won in 2010 by Kinaxis. Highlighted as  Marketing Mogul  at Marketo – a highly selective group of top  demand generation experts. Fearless Competitor  listed in  Big List of B2B Marketing blogs  by  Marketo. B2B Lead Generation | Who is the Fearless Competitor? Here you go.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 31, 2011
    [2010, Marketo] The Best B2B Marketing Ideas of 2010 – Q1 Review
    This contest, which ran at the end of 2010 was won by Kinaxis. You Don’t Know Jack (about online marketing) by Marketo (36%). This campaign, by the marketing automation software company, Marketo , used the game developers at Jellyvision to create a fun and interesting way to test business knowledge. Juan Eloqua. HubspotTV.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [2010, Marketo] The thieves have been vanquished
    We went dark on August 3, 2010. Since thanks go out to our supporters, like Marketo, Eloqua, SiriusDecisions, Junta42, Avitage, MarketingProfs, Communications Strategy Group and a special thank you goes out to Jill Konrath for her faith and support. For another post on this, see Find New Customers is back and better than ever.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 18, 2011
    [2010, Marketo] Marketing Automation Venture Funding: Profitable or Profligate?
    On one end of the spectrum, you’ve got Marketo, ( Jeff – our great white paper, How to Find New Customers , was sponsored by Marketo ) which has raised $58 million to-date and $35 million of that in the last twelve months. What makes Eloqua and Marketo think they can pull off billion dollar IPOs and knock it out of the park?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2011
    [2010, Marketo] 3 Ways to Improve the Quality of Your Sales Leads
    2010 Forrester Research study found that companies that excelled at lead nurturing were able to generate 50% more sales-ready leads at a 33% lower cost per lead than other companies. Ways to Improve the Quality of Your Sales Leads was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Commit to lead nurturing.
  • MARKETING FINGER  |  MONDAY, MAY 16, 2011
    [2010, Marketo] Content Marketing: How Companies are Doing It [Infographic]
    new Infographic from Marketo and ColumnFive Media reflects the growing importance of content marketing, and gives us some insight into the specific tactics being used today. b2b marketing social media content marketing Infographic MarketoWhy do companies pursue content marketing, and how are they doing it? A
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2011
    [2010, Marketo] Is Content Marketing Traditional Advertising’s New Rival? [Infographic]
    The data for this rockin’ infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the amazing content marketers at MarketingProfs and Junta42! Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • SALES LEAD INSIGHTS  |  THURSDAY, MAY 12, 2011
    [2010, Marketo] Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo
    Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation. The following two data points help to tell the story: 52% of Sales reps do not achieve their Sales goals ( CSO Insights 2010).
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2011
    [2010, Marketo] Improve Lead Generation with Help from Unhappy Customers
    In fact, a 2010 Nielsen Global Consumer Report found that 57% of online respondents considered reviews prior to buying. . Improve Lead Generation with Help from Unhappy Customers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Andrew Spoeth. Thomas Edison. Are you leveraging white papers and webinars?
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [2010, Marketo] The Rise of the Content Marketer « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2011
    [2010, Marketo] Strategies for B2B Marketing in a Recession, Part 2
    was reminded of this when listening to Marketo’s Chief Revenue Officer Paul Albright in his recent webinar, Demystifying the Strategies of High Momentum Marketing and Sales. For example, Marketo’s customers experience an average increase in sales and marketing productivity of more than 20% in the first year alone.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 1, 2011
    [2010, Marketo] 5 Strategies that Fuel the Sales and Marketing Machine
    It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. The unshakable solidarity that we’re experiencing at Marketo is perhaps a symptom of our current growth. Strategies that Fuel the Sales and Marketing Machine was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 27, 2011
    [2010, Marketo] Congrats to Marketing Automation companies for a great quarter!
    We especially congratulate strong supporters of Find New Customers , especially  Marketo , Silverpop , Genius.com , Hubspot and Eloqua. Some of the highlights reported by specific vendors included: Marketo  adding 146 new customers, reaching the 1,000-customer count. Neolane  increasing its revenue 80% compared to Q1 2010.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 21, 2011
    [2010, Marketo] Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth
    52% of sales reps do not achieve their sales goals (CSO Insights, 2010 SPO Sales Strategy Analysis). Improving Sales Efficiency and Productivity Crucial to Driving Revenue Growth was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 15-year low in terms of sales productivity (Chief Sales Office, Insights Study).
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 31, 2011
    [2010, Marketo] 5 B2B Marketing Tips for Using Press Releases
    2010 study by Forrester research found that online viewing now equals that of TV viewing. To see Marketo’s own press releases, visit our News Center. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [2010, Marketo] Tax Time for the Marketing and Sales Professional
    You may have heard about this one back in 2009 or 2010 when you noticed your paycheck getting a little larger because your employer had adjusted your withholding.  And make sure that you don’t forget any state taxes that you paid in 2010 when you filed your 2009 return(s).  Well, don’t feel too bad about it.  Related to Work: 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [2010, Marketo] 5 Amazing Infographics to Guide Your Online B2B Marketing
    The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 22, 2011
    [2010, Marketo] 4 BtoB Marketing Action Items for 2011
    You’ll be ready to purchase important components like marketing automation from companies like Eloqua , Marketo and Silverpop. Please note: Most companies raised sales quotas in 2010 (as per CSO Insights), but IMHO raising quotas does not increase revenue. Originally posted 12/30/2010). Happy New Year from Find New Customers !
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 10, 2011
    [2010, Marketo] How Everybody Wins with HubSpot's Funding « The Effective Marketer
    This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Everyone Wins But it also means something else. Market Segmentation And here is worth pausing for a moment.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2011
    [2010, Marketo] My Secret Methods for Turning Marketing Leads into Qualified Sales Leads
    For best practices here, tune in for Marketo’s Revenue Masters Webinar on May 4. Marketo takes a simpler approach: once an SDR qualifies a sales-ready lead, we assign it to an account executive who then converts it into an opportunity.  At Marketo, we pair SDRs to specific Sales Account Executives territories.  Better economics.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 8, 2011
    [2010, Marketo] The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot
    Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name. Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 8, 2011
    [2010, Marketo] What the iPad Revolution Means to The Future of Sales and Marketing
    million in 2012, up from an estimated 14 million in 2010. What the iPad Revolution Means to The Future of Sales and Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. year ago, when the iPad was first launched, the questions were, “would anyone care?” and “would anyone buy it?” Smart move.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 6, 2011
    [2010, Marketo] Sunday thoughts
    By now, we have our weekly leads report from  Marketo. Why can’t other firms provide a quality weekly report via email like Marketo does? We use this report to sent Marketo a bill each month, which they promptly pay. Just got back from the Aprimo Marketing Summit. Great event. Great speakers. Seth Godin.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 4, 2011
    [2010, Marketo] Ease Email Marketing Headaches
    to $206 million in 2010, according to Metrics 2.0. 75% of daily social media users said email is the best way for companies to communicate with them compared to 65% of all email users according to a study by MarketingSherpa (2010). by Maria Pergolino According to the Radicati Group, Inc., over 90 trillion emails were sent in 2009.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 23, 2011
    [2010, Marketo] B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers
    by Katie Byrnes Marketo had the chance to interview Hoovers’ VP of Marketing, James Rogers, live at Dreamforce 2010. B2B Buzz: Interview with Hoovers’ VP of Marketing, James Rogers was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Read below for a quick summary.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, FEBRUARY 19, 2011
    [2010, Marketo] 5 Steps to Social Media Leads with Content Marketing
    of respondents using this metric in 2010 to 65.7% One of my recent posts (“ The Top-10 B2B Marketing Trends for 2011 ”) received a lot of great comments. John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”? Conversion Metrics More Important This question is being asked more frequently. Great question.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 18, 2011
    [2010, Marketo] Doug Laird of QlikView Discusses Huge Success of Revenue-Building Campaign Tied to World Cup
    by Phil Fernandez Late last year I had the pleasure of interviewing Douglas Laird, VP of Marketing at QlikView, as a part of the Marketo User Summit Executive Interview Series.  During the interview, Doug discussed the successful implementation of QlikView’s global, multi-touch lead generation campaign during the 2010 World Soccer Finals.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [2010, Marketo] Marketing Automation Catching On Fire
    Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago. What do you think ? Very helpful article. Nice post!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 15, 2011
    [2010, Marketo] 5 Ways Sales Will Continue To Evolve
    To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Ways Sales Will Continue To Evolve was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Consider these 5 ways sales will continue to evolve: 1. Sales 2.0
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 9, 2011
    [2010, Marketo] Fast and Furious Feature Releases – A Marketo Community Update
    by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. Connect and share resources with other Marketo peers. Suggest features for the Marketo Roadmap.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 27, 2011
    [2010, Marketo] The Future of Sales Lead Management – An Interview with SLMA’s James Obermayer
    by Katie Byrnes Marketo CEO, Phil Fernandez, had the chance to interview the CEO of the Sales Lead Management Association, James Obermayer at Dreamforce 2010. Luckily, Marketo had the chance to capture this event live. Watch the YouTube video , or read the quick summary below. He explains that “it’s more than CRM&#.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 21, 2011
    [2010, Marketo] Laugh and Learn featuring the Fearless Competitor – Top B2B Marketing Ideas of 2010 #2
    In this episode, we explore the second best b2b marketing idea of 2010. Next Friday, we share the winner of the BEST B2B marketing idea of 2010. Marketo, and their VP … Continue reading → Demand GenerationDon’t miss it. Congrats to the second place winner.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 19, 2011
    [2010, Marketo] American Privacy 2011 – Empowering the Consumer
    The flurry of big privacy announcements at the end of 2010 – each one trying to outdo the others – made clear that US privacy is coming alive in 2011. American Privacy 2011 – Empowering the Consumer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Yes, it’s finally happening.  Privacy is changing. 
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 18, 2011
    [2010, Marketo] Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness
    Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 11, 2011
    [2010, Marketo] Another Estimate of B2B Marketing Automation Revenue
    Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft. Add these up, and you get a total B2B marketing automation revenues for 2010 of $225 million: Maybe I’ll adjust my original $200 million estimate and maybe I won’t bother.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [2010, Marketo] Setting Your Social Media Strategy – Part 2
    Setting Your Social Media Strategy – Part 2 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Social Media Amazom.com dreamforce 2010 Intuit Social Media Marketingby Andrew Spoeth This is a follow-up from a previous post, Setting Your Social Media Strategy – Part 1. Fish where the fish are.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 6, 2011
    [2010, Marketo] These Days in Privacy – How new developments in privacy may affect online marketing
    The end of 2010 is proving to be a formative time for new privacy protections.  We’ll continue to explore these developments and look at what they mean for online marketing and discuss Marketo’s position on these new developments.   by Josh Aberant These are exciting times in privacy.  does not currently have.  Buckle Up!
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [2010, Marketo] Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
    " Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# Lisa Keller : Great post! Tip #2.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 3, 2011
    [2010, Marketo] What was the best B2B Marketing Idea of 2010?
    Great ideas from Eloqua, Marketo, Kinaxis and, gulp, me, but we want to … Continue reading → Content marketing Demand Generation Laugh and Learn lead generation Leadership Management best practices MarketingWe’re publishing our ideas on which is best each Friday for four weeks, but we want to hear from you.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 29, 2010
    [2010, Marketo] Creating Opportunity Out of Turmoil
    While I can’t argue at all with the selection of Mr. Hastings (he continues to confound the naysayers who love to predict Netflix’s imminent demise), what really caught my eye was the criterion the Fortune editors used in choosing their outstanding businessperson: What does it take to be at the top in business in 2010? Massive Jolt of Change.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 27, 2010
    [2010, Marketo] Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
    Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. The result will be one of those industry landscape charts that analysts seem pretty much obliged to produce.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 23, 2010
    [2010, Marketo] Transforming Sales and Marketing Operations to Revolutionize Revenue Performance
    by Jon Miller At the recent Dreamforce event, Marketo’s President and CEO Phil Fernandez, was interviewed by Don Fornes, CEO of Software Advice, as a part of their Executive Interview Series.  Marketing automation is a key component in that effort and Marketo is the leader in this category.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 22, 2010
    [2010, Marketo] Igniting Outsized Revenue Growth in 2011
    It’s the core reason why earlier this year we launched the Marketo Revenue Cycle Analytics solution, which helps organizations accurately measure and forecast the effect and ROI of sales and marketing activities across the revenue cycle. Sellers beware: it’s a buyer’s market out there. Adopt Revenue Performance Management (RPM).
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 22, 2010
    [2010, Marketo] Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
    But, as Eloqua ’s Joe Payne points out in his own comment on the Aprimo deal , the remaining vendors are all much smaller: while Unica and Aprimo each had around $100 million revenue, Eloqua and Alterian are around $50 million, Neolane and SmartFocus are around $20 million, and Marketo said recently it expects around $15 million in 2010.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [2010, Marketo] Why Most B2B Social Media Marketing Fails (And How To Fix It)
    in 2010 according to eMarketer.  To learn more about B2B social media and how it helps business move forward, subscribe to the Modern B2B marketing Blog , follow @Marketo on Twitter or like us on Facebook.  . by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport. Misunderstanding Time Requirements.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 21, 2010
    [2010, Marketo] B2B Marketing Stocking Stuffers & Holiday Cheer
    Next Up: The Definitive Guide to Lead Scoring by Marketo. Marketo puts out some great content and this guide presents you with more than 50 pages  of "how to" information covering lead scoring from what it is to using it to improve your revenue cycles and align marketing and sales. Jargon (Yes, it still persists).
  • DELICIOUS B2BMARKETING  |  MONDAY, DECEMBER 20, 2010
    [2010, Marketo] The Best B2B Marketing Ideas of 2010
    The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# 19, 2010. Thanks. Did we miss any?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 20, 2010
    [2010, Marketo] Marketo’s new Definitive Guide to Lead Scoring (via )
    Great new guide to lead scoring by the nice folks at Marketo. Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified … Continue reading → Demand GenerationClick to download How to Find New Customers, our remarkably popular white paper.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 20, 2010
    [2010, Marketo] 7 Ways to Generate More Sales Revenue with Marketing Automation
    by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) Ways to Generate More Sales Revenue with Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Increase sales productivity.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 16, 2010
    [2010, Marketo] Marketo’s new Definitive Guide to Lead Scoring
    Sponsored by Marketo) Fewer well qualified leads delivers more revenue than many more less qualified leads. Click to download How to Find New Customers, our remarkably popular white paper. That’s right.
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