Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Hubspot

JANUARY 7, 2015

By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. Their clever and fun flavor names make choosing your ice cream flavor more of a game than a task – “That’s my jam” is a catchy play on words that consumers are unlikely to forget. Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ).

Differentiation 28

Differentiation Branding Brand Identity Word of Mouth 28