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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

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11 Underdog Brands That Differentiated Themselves From the Competition

Hubspot

By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. Samuel Adams was spreading in popularity (primarily by word of mouth) as proven by their continuous increase in sales. Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). Their 2014 branding is no different. 5) CLIF Bar.