Biznology

APRIL 18, 2013

Photo credit: Wikipedia. But if you’ve been following the latest trends about brand journalism or content marketing (we need a better moniker or at least an agreement on what to call it), you’ll realize that content is certainly on the rise. Yet, what are the top content challenges for marketers?

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

FEBRUARY 26, 2020

percent due to a drop in salaries, restrictions on credit and a rise in the basic interest rate, per Wikipedia. There’s suddenly a rapid, tsunami-size wave of AI adoption by some of Brazil’s largest companies and startups that are even outpacing similar innovation bursts in more mature markets worldwide. Diego Barreto , CFO of iFood.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. The problem is finding the right one. Please share!

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Biznology

DECEMBER 26, 2017

Scanned and uploaded Passports and Driver’s License , a $50 international wire from your bank (which could result in your account being closed for money laundering ), and then the constant threat of hacking, theft, market collapse, as well as the very real threat of being locked out of your own wallet forever.

Practices 187

Practices Paper Cross-Selling Lock-In 187

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. In this post I will explain the 4 most common mistakes marketers make. Sounds easy right?

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Hubspot

MAY 2, 2019

But what if told you the widespread use of the shopping cart and, in turn, some of your memories associated with the supermarket staple never would’ve happened if it weren’t for some cunning marketing? But, for customer-centric marketers who value authenticity and integrity, it’s more of a cautionary tale than an inspiring one.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

ViewPoint

FEBRUARY 16, 2011

Last month we discussed Counterfactual Reflection (CR) as it pertains to marketing automation. There were lively comments about where individuals would be if marketing automation had not been invented. This focus helps us refine the use of marketing automation and enhance the arguments for its implementation.

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

KoMarketing Associates

FEBRUARY 21, 2012

We’d like to help beginners to wrap their heads around the SEO concept and according to Wikipedia 60% of the general population are visual learners. Year : 2010. Year : 2010. Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. Factors that Matter to Search Engines.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. Read their story here on Wikipedia. Twitter has 75 million accounts.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Web Site : In April of 2010, the AP replaced web site (two words) with website (one word).

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Adobe Experience Cloud Blog

JANUARY 8, 2014

.” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people. If you search “e-mail” in Wikipedia, it redirects to the correct spelling: email. Web Site : In April of 2010, the AP replaced web site (two words) with website (one word).

Wikipedia 48

Wikipedia Marketo Thought Leadership Opt-out 48

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  In the new world of content marketing, the idea of thinking like a publisher has taken root.    How? 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Content Standard

OCTOBER 2, 2015

As marketers, we want to engage in content amplification and deliver our content to the highest percentage of our target audience as possible. Marketers have discovered creative ways to reach extended audiences. Cross-promotion has become an increasingly popular strategy for marketers. They find us. Time to get scrappy.

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Here’s an update, as reported on Wikipedia: The economy of Mexico is the 11th largest in the world. Violence touches the lives of many everywhere. Crime in Mexico. per 100,000 inhabitants.

Digg 100

Digg Wikipedia Buzz Blogger 100

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    Marketing, as we know it today, will see its’ percent of activities devoted to social marketing increase past 50% over the next two years. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Biznology

JULY 5, 2010

Image via Wikipedia. With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S.

Social Media 80

Social Media Media Internet Marketing Wikipedia 80

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. So curated content is not something new. What is content curation?

Curation 60

Curation RSS Content Marketing Web 2.0 60

Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. Are you paying attention to your mobile marketing yet? A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Tony Zambito

MAY 5, 2011

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In essence, this transformation is creating a mandate for B2B companies to adjust their approach to marketing and sales accordingly.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Biznology

JUNE 6, 2010

Image via Wikipedia. The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. Tags: Social Media Marketing 2010fifaworldcup associationfootball competitions fifa soccer southafrica sport worldcup. by Aaron Kim.

Social Media 80

Social Media Media Wiki Wikipedia 80

Biznology

AUGUST 4, 2010

Image via Wikipedia. I was starting an ill-fated run at entrepreneurship with my own small Internet marketing agency, and I wanted to see how the cool kids did it. Oh, and the kicker is that the guide is under the technology tab rather than the sales and marketing tab. It is 2010, after all. by Frank Reed.

Marketing Websites 80

Marketing Websites Wikipedia Internet Marketing Content 80

Biznology

SEPTEMBER 16, 2010

Image via Wikipedia. That Wichita local can't use their service because of geography (unless of course they happen to be in my town on a trip which is a local Internet marketing idea I discuss briefly over at my blog as well), so what value is the Internet at this point? by Frank Reed. Forget the global reach. I'm good with that.

SMB 80

SMB Internet Marketing Wikipedia Mobile Advertising 80

Buzz Marketing for Technology

JUNE 27, 2008

Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources. 2010 New People Power Whose Moral Revolution? Thats a lot to live up to.

Wiki 100

Wiki Software Wikipedia Copyright 100

The ROI Guy

FEBRUARY 10, 2015

If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E. As a result, according to research a few years back from Forrester, the 4-Ps of marketing are outdated and in need of a major rethink.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. 13 Mind-Bending Social Media Marketing Statistics.

Social Media 28

Social Media Statistics Social Marketing Media 28

B2B Marketing Zone Posts

JULY 7, 2010

Best of B2B Marketing. A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

APRIL 1, 2016

4) Simplify Wikipedia paragraphs. You might be thinking, but Wikipedia articles are already concise. Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. million in 2010. Oneforty began as an app store for Twitter, but shifted into an online resource for social media marketing.

Training 28

Training Wikipedia Creativity Marketing Automation Services 28

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Hubspot

DECEMBER 8, 2014

Now, some of these products go on to become store shelf staples, returning each and every holiday season while gaining (or at least, maintaining) market share. Other products never take off, and are pulled from store shelves before they ever get any real market penetration. My answer: market saturation. The problem? I have one.

Product 28

Product Elasticity Wikipedia Trends 28

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100