Convince & Convert

JULY 21, 2010

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Read the fine print.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

JANUARY 7, 2015

By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. Samuel Adams was spreading in popularity (primarily by word of mouth) as proven by their continuous increase in sales. Burt’s Bees Hand Salve illustrated package design (Image source: Wikipedia ). Their 2014 branding is no different. 5) CLIF Bar.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28